Thursday, March 31, 2016

Maurice Lacroix - New Pontos Collection: Pontos 41mm Day Date, Pontos 41mm Power Reserve & Pontos 43mm Chronograph

Over the last 20 years, the Pontos collection by Maurice Lacroix has subtly evolved, continuously improved and become, unquestionably, an emblematic model for this dynamic Swiss watch brand. All models within the collection succinctly converse with the wearer, imparting information in a simple to interpret form.

This year, Maurice Lacroix has released three new versions of the Pontos, each upholding the model's enviable reputation for legibility whilst delivering more; much more in fact.

Maurice Lacroix, consistent with its culture of innovation and underlying 'passion for progress', continuously seeks to enhance its timepieces and this is perfectly illustrated with the release of the new Pontos models. The changes for 2016 incorporate numerous specification improvements whilst the model range still remains recognisable as the Maurice Lacroix Pontos, sporty and elegant timepieces, emblematic of the forward-thinking culture of this dynamic brand. Each component is the result of prolonged consideration, delivering the maximum aesthetic and functional merit.
Pontos 41mm Day Date
A key aspect of the new Pontos collection is the design characteristics shared with each new model, including a new, enhanced case design delivering improved aesthetics, feel and wearer comfort. The curving lugs feature a stepped profile adding to the allure of the case. The crown protectors fuse with the case band more harmoniously, extending outwards to the sunbrushed sides of the lugs.
Pontos 41mm Power Reserve
The finish of each element has been upgraded, conferring a sumptuous feel to each Pontos model. There is an increased interplay of polished and brushed surfaces, heightening the sense of luxury.

The dial of each model is new and includes applied, faceted indexes, luminescent treatment and stylish sun-brushed detail, offered in an array of eye-catching shades. Water resistance of the new Pontos models has increased to 10 atm and each watch is now fitted with a screwed crown. The double folding clasp with push buttons is a further enhancement, according a superior fit and proffering greater wearer comfort. A new range of high quality, luxurious calf leather straps complements the Pontos models, conferring greater softness and improving the wearer's experience.
Pontos 43mm Chronograph
The double folding clasp with push buttons on the buckle of all the new Pontos models features perlage, a decoration synonymous with high-end watchmaking and intended to induce a smile of appreciation on the wearer's face.

Each Pontos model is equipped with a high quality, automatic mechanical movement, delivering precision and reliability while harnessing fine Swiss craftsmanship.
Pontos 43mm Chronograph
Indeed, the new Pontos Collection is so emblematic of Maurice Lacroix's brand values that the brand's 'M' logo adopts greater prominence on the dial, calf leather strap and crown.

The Pontos 41mm Day Date
The new Pontos 41mm Day Date is slightly larger and features a new case design employing more curves. The case is finished to a higher standard, delivering greater ownership delight and value.
Maurice Lacroix has delivered a breathtaking choice of 11 different variants, including five different dial colours, a new 3-rows metal bracelet and a selection of colour coordinated calf leather straps featuring the company's 'M' logo. But perhaps most importantly, the newly designed dials enhance ease of read- off, proving user-friendly and stylish in equal measure, upholding the reputation the Pontos has for its clarity of purpose.
At the heart of the Pontos 41mm Day Date is an automatic mechanical movement, the ML 143.

The Pontos 41mm Power Reserve
The Pontos 41mm Power Reserve, whilst equipped with an automatic movement, may require winding if the watch has not been worn for several days. A power-reserve indicator, located at 8 o’clock, informs the wearer when it is necessary to manually wind the watch, effectively refilling the fuel tank. However, beyond the functionality of the power-reserve indicator, the Pontos 41mm Power Reserve offers much style.
Available in a choice of silver or black sun-brushed dials, offered with a 3-rowsbracelet or contrasting calf leather strap, it is the attention to detail which distinguishes the Pontos 41mm Power Reserve as exceptional within its market segment.

The Pontos 43mm Chronograph
The dial of a chronograph, by virtue of the quantity of information it presents, can potentially appear overwhelming. It is therefore the task of a skilled design team to create a watch which converses with the wearer simply, with clear and precise dialogue. Consistent with the reputation of the Pontos
collection for succinct communication with the wearer, the new Pontos 43mm Chronograph imparts information in a user-friendly form.
Two chronograph registers are arranged along a north to south axis, a 30-minute subdial below noon and a 12-hour chronograph counter above 6 o'clock. The latter subdial incorporates a date display. A small second’s display is also presented at 9 o'clock.

The elegantly sporty, Pontos 43mm Chronograph is equipped with an automatic mechanical movement, the ML 112.

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