Friday, March 25, 2016

Movado Edge Watch Collection – In Collaboration with Industrial Designer Yves Béhar

Swiss watch brand Movado announces the launch of the new Movado Edge watch collection, developed in collaboration with world-renowned industrial designer Yves Béhar and his design firm fuseproject. Uniting the talents of two of the most important industrial designers of the last 70 years, Nathan George Horwitt and Yves Béhar, Movado has brought a dynamic new level of design innovation and sophistication to the legendary Museum Dial.
Movado’s legendary Museum Dial was created in 1947 by artist/designer Nathan George Horwitt. Stark and striking, the iconic dial has no numbers. It is defined only by a solitary gold dot at 12 o’clock, symbolizing the sun at high noon, while its simple moving hands suggest the daily rotation of the earth on its axis. This conceptual, groundbreaking dial is one of the most acclaimed watch designs of all time, and one of the most important of the 20th Century. Horwitt’s original design was accepted into the permanent collection of MoMA in 1960.
Movado Edge renews the brand with a thoroughly modern aesthetic through a heightened industrial lens, characterized by a new, visually tactile form. Celebrating Movado’s industrial design heritage rooted in the Bauhaus movement, a synergy of art and design are revealed in the collection’s simplified, geometric forms.
The dial reinterprets Horwitt’s original vision in three dimensions, with the signature dot emerging from the dial’s curved, newly textured landscape. Sculpted ridges that form around the edge of the dial suggest the sun’s rays, while subtly marking the minutes – a beautiful and purposeful design element. Fusing form, function and inspiration, this transformative new collection includes men’s, women’s and chronograph models

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