Tuesday, March 29, 2016

TAG Heuer becomes Official Series Sponsor of FIM Endurance World Championship

Eurosport Events Limited, the promoter of the FIM Endurance World Championship, has announced TAG Heuer as the Official Timing Partner of the FIM EWC, three weeks after it revealed a similar alliance for the FIA World Touring Car Championship.

While TAG Heuer’s origins date back to 1860s Switzerland, Eurosport Events’ collaboration with motor-cycling’s world governing body, FIM, is in the early stages of an exciting journey, with the Paris-based company being appointed EWC promoter ahead of the 2015 season.

However, Eurosport Events has already made great strides in revitalising the championship and its dynamism through an extensive broadcast push and calendar reform. And the EWC’s partnership with TAG Heuer is another example of what can be achieved when two innovative, forward thinking organisations work in unison.
The EWC encapsulates the essence of TAG Heuer’s #dontcrackunderpressure campaign as the world’s best endurance bike racers team up against the clock for events lasting between 8 and 24 hours. Just like TAG Heuer, EWC riders face down every challenge, push past it and never quit.

TAG Heuer’s decision to partner with the EWC stems from the company’s desire to be faithful to its DNA as a motorsport timekeeper, a function it pioneered more than five decades ago. But the partnership goes much further and will result in the creation of dedicated EWC online content based on the #dontcrackunderpressure tagline, trackside branding and on-event activation programmes.

EWC season 2016 begins with the longest race of them all, the 24 Heures Le Mans Motos, France, from 8-10 April. The schedule also includes the Portimão 12 Hours in Portugal (10-11 June), the Suzuka 8 Hours in Japan (29-31 July) and the Oschersleben 8 Hours in Germany (27-27 August).

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