The Cosmograph Daytona saw little change until recently – and why should it? Aside from limited editions akin to the Daytona Paul Newman, the overall design and function transcends seasonal trends we see at Baselworld. Now, we see touches of modernity that avoid diluting the prestige such as a modified Zenith El Primero movement introduced in 2000. The result was far greater accuracy and as such, a far greater watch.
|Cosmograph Daytona, 1963|
Limited supply of the movements meant only limited numbers of the Daytona could be produced. The sudden rise in popularity of a Rolex model that was scarce in its availability created an aura around the Daytona. Waiting lists for even the standard steel model grew to months and then years.
selling the Rolex Daytona and demand is so high it’s only rivalled by people searching on their site for the Rolex Submariner.
Technically the Daytona is still a great watch. The movement uses fewer components than a standard chronograph which over time has improved reliability. The exterior features subtle harmonious lines making it the archetypal gentleman driver’s watch.
While it’s true to say that supply has increased in the 21st century, Rolex still deliberately keep numbers low. Their least advertised yet most desired model has become something of an enigma.