Wednesday, April 20, 2016

Glashütte Original Opens New Brand Boutiques in Beijing and Singapore

With the opening of not one but three new boutiques in Asia in only six weeks, Glashütte Original has added impressive strength to its presence, bringing even more of its manufactory art to China and Singapore.

The inauguration of the Boutique in Wang Fu Jing Street is the latest in its series of store openings as the brand continues to execute its international expansion strategy. Only recently, at the end of 2015, the Saxon manufactory celebrated the premieres of a new Glashütte Original Boutique in Peking, in the popular Beijing SKP, and its first in Singapore. All three new boutiques offer a warm welcome to international connoisseurs of fine watches: in keeping with the brand concept they offer visitors a world of experience that takes them straight to the heart of the German art of watchmaking. Carefully chosen materials, stylish interiors and a contemporary environment present an essential expression of the brand DNA.

Glashütte Original Boutique Peking APM
The newly opened point of sale in Peking's famous Wang Fu Jing Street, one of the most well known high-end shopping destinations in the world, represents the fifth and largest of the Glashütte Original Boutiques in China: the German watch brand can be experienced fully over an impressive 147 square metres. A watchmaker on the premises offers information and insights into his centuries-old art and puts his knowledge and experience to good use in answering any questions customers may have.
Also awaiting customers is a luxurious lounge area that enhances the visual, emotional and individual experience of the visit, along with an interactive presentation allowing each visitor to explore in depth, using a touch-screen, the fascination of Glashütte Original.

Glashütte Original Boutique Peking APM
106, 1F, No.138 Wang Fu Jing Street
Dongcheng District, Beijing 100006, China
Opening hours: daily from 9 am to 10 pm

Glashütte Original Boutique Singapore
At the end of December 2015 came the debut as well of the first Glashütte Original Boutique in Southeast Asia: the Boutique in Singapore welcomes visitors to the luxurious environment of the Marina Bay Sands resort, which attracts its international guests with an exclusive mix of first-class lifestyle and entertainment offerings.
Glashütte Original Boutique Singapore
The Shoppes at Marina Bay Sands
2 Bayfront Avenue, #B2M-215; Singapore 018972
Opening hours: Sunday to Thursday: 10.30am to 11.00pm; Friday to Saturday: 10.30am to 11.30pm

Glashütte Original Boutique Peking SKP
On November 2015 the brand celebrated the inauguration of an additional exclusive point of sale in the Chinese capital: an artfully made metal ceiling in the Boutique shows the outlines of a mechanical movement, while a so-called "Manufactory Wall" presents the numerous filigreed components of Glashütte Original movements. Both elements were specially designed to present the authentic atmosphere of the German art of engineering.

Glashütte Original Boutique Peking SKP
Shin Kong Place, Store D1004, 1 F; No. 87, Jianguo Road
Chaoyang District, Beijing 100025, China
Opening hours: daily from 10 am to 10 pm

Exclusive Boutique Collection
The expansion of Glashütte Original's brand presence internationally has been accompanied by the continuing steady expansion of its Boutique Collection – selected timepieces that are available exclusively in its brand boutiques around the world. The most recent additions to this sought-after series, which mirrors the product spectrum of the Saxon manufactory, are the new versions of the Senator Perpetual Calendar and the Senator Panorama Date Moon Phase, whose elegant dark blue shading lends these classics a new face. They find themselves in good company: in the Boutique Collection they encounter a sophisticated white gold version of the Pavonina ladies' watch, along with colourful Sixties Iconic Collection models evocative of the legendary design of the nineteen sixties.

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