Graff has created a timepiece to mark the opening of its new flagship store on Place Vendôme, its first location in the French capital.
Inspired by the architectural beauty of this renowned landmark, the Graff Vendôme is available in two different models for both ladies and gentlemen. The timepiece for men incorporates a 40mm case, automatic movement and second indicator positioned at 6 o’clock. The ladies variation features a beautifully feminine 30mm case paired with a quartz movement.
The watch is available in white or rose gold with a blue, black or brown dial, or alternatively set with diamonds, sapphires, emeralds and rubies around the case.
The colour palette is feminine and verdant, from French limestone and grey dival damier floors creating a terrace effect, to floor-to-ceiling arched mirrors drawing in light and reflecting the green hues of the interior.
The walls are luxuriously paneled in bespoke pale green gaufraged velvet featuring the Graff Icon - this technique of embossing an elaborate pattern by hand into plush fabrics is a classic French style dating back to 17th Century Paris.
The opulent interior features pale brass showcases on top of Constantin Brancusi inspired minimalist bases, reflecting a garden pedestal continuing the plethora of flora references, and elevating the magnificent diamonds, exquisite jewels and innovative timepieces within.
To the rear of the store, original hand-painted marble pillars have been sensitively restored, preserving the obsolete technique and beautiful finish. Highly polished Zebrano wood display desks with a light gold detailed surround and legs provide an intimate and sumptuous viewing experience for Graff clients, to experience exemplary craftsmanship, distinctive design and exquisite jewels.
Movement: Mechanical self-winding
Power reserve: 42 hours
Functions: Hours, minutes, seconds
Case: 40mm in white or rose gold
Strap: Alligator leather
Functions: Hours and minutes
Case: 30mm in white or rose gold
Strap: Alligator leather
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