Thursday, April 21, 2016

Hublot Celebrates Grand Opening of Its New Fifth Avenue, New York Flagship Store Designed By Peter Marino

On 19 April this year, luxury Swiss watch brand Hublot celebrated its love of New York City by hosting a series of events throughout Manhattan, with plenty of surprises in true Hublot fashion Ricardo Guadalupe, CEO of Hublot, descended upon NYC to host a number of celebrations in honor of several exciting Hublot milestones.

Crowds gathered by the crossroads of Fifth Avenue and 57th Street early this afternoon, as Hublot fêted the opening of its New York City Flagship location in the heart of the city with a unique, unprecedented take on a ribbon cutting ceremony. The new boutique, at the center of New York’s premier luxury shopping district is designed by architect Peter Marino and will be Hublot’s largest retail location in the United States.
Ricardo Guadalupe joined together with Brand Ambassadors Usain Bolt and Pelé to host the ribbon cutting ceremony outside of the boutique before inviting guests to experience the World of Hublot inside. As the gentlemen gathered in front of the boutique, eyes were directed skywards as a duo of acrobatic dancers descended from the rooftop and danced across the incredible façade until they reached the ground to present Usain Bolt with his newest limited edition watch, just in time for the upcoming Games in Pelé’s native Brazil this summer.
Guests, including international and local media, VIPs, and friends of the brand, were then invited inside to explore the new boutique. After the dynamic dance routine, Peter Marino, architect of both the building and the boutique, cut the ribbon, along with, Ricardo Guadalupe, Usain Bolt and Pelé.

The new space at 743 Fifth Avenue (between 57th and 58th streets in the center of Manhattan) is the latest in the long collaboration between Peter Marino Architect and Hublot which began in 2010 with Marino’s design for the flagship in Place Vendome, Paris, the first of the 5 boutiques that followed. The boutique’s design exhibits the brand’s DNA of luxury and innovation combined with its Art of Fusion concept of unexpected combinations.
The dramatic new façade, lit with LEDs and faceted with powder coated black aluminum panels rise 70 feet (21m) above Fifth Avenue and is the brand’s tallest in the world. The boutique’s décor reflects Hublot’s use of unique materials, which maintains a prominent role in the brand’s watchmaking design.
The 1500 square feet (139m2) interior, the brand’s largest in the US, conveys a contemporary style, with black lava stone and wood floors, graphite-colored leather furnishings, glass and polished stainless steel fixtures, and high-tech innovations including “shadow-less” LCD vitrine windows, sophisticated yet unobtrusive lighting, a wall of monitors, and a “book” with virtual turning “pages”, each showing a part of Hublot’s history, in the main window on Fifth Avenue. An untitled 2014 painting by the artist Albrecht Schnider seems to “float” in front of the smoked gray floor to ceiling mirror in the back of the boutique. The space reveals a fusion between premium materials and a luxurious yet modern aesthetic.

Inside the boutique, guests were given a chance to view Hublot’s newest timepiece in honor of Usain Bolt – the Big Bang UNICO Usain Bolt – designed in collaboration with the world’s fastest man. The piece – interpreted in both a bold yellow gold version and a ceramic version edition – features a masculine and sporty design with gold and green hues, a nod to Usain Bolt’s signature colors, and a strap embossed with the Jamaican flag to pay tribute to Usain’s home country. The brand’s in-house UNICO movement with flyback chronographic can accurately time any race, but this version alone has Usain’s signature “lightning bolt” as its second hand. Each piece will be offered on a limited edition basis.



BIG BANG UNICO USAIN BOLT YELLOW GOLD
Reference 411.VS.1189.VR.USB16 – Limited to 100 pieces
Case
Diameter 45mm, Satin-finished and polished 18K yellow gold
Case-back: Polished 18K yellow gold with sapphire crystal
Bezel: Satin-finished and polished 18K yellow gold with 6 H-shaped screws
Screws: Black-plated titanium
Crystal: Sapphire with anti-reflective treatment
Bezel Lugs: Black composite resin lower bezel

Dial
Mat black skeleton dial with Lightning Bolt chronograph hand

Movement
HUB1242 UNICO Manufacture self-winding chronograph flyback movement with column wheel
Date: Calendar display at 3.00
Components: 330
Jewels: 38
Frequency (Hz): 4 (28’800 A/h)
Power Reserve: 72 Hours

Strap
Black rubber and gold shiny calf with embossed Jamaican flag
Clasp: Black-plated titanium deployant buckle clasp

BIG BANG UNICO USAIN BOLT CERAMIC
Reference: 411.CX.1189.VR.USB16 – Limited to 250 pieces
Case
Diameter 45mm, Satin-finished and polished black ceramic
Case-back: Polished black ceramic with sapphire crystal
Bezel: Satin-finished and polished black ceramic with 6 H-shaped screws
Screws: 18K yellow gold
Crystal: Sapphire with anti-reflective treatment
Bezel Lugs: Black composite resin lower bezel

Dial
Mat black skeleton dial with Lightning Bolt chronograph hand

Movement
HUB1242 UNICO Manufacture self-winding chronograph flyback movement with column wheel
Date: Calendar display at 3.00
Components: 330
Jewels: 38
Frequency (Hz): 4 (28’800 A/h)
Power Reserve: 72 Hours

Strap
Black rubber and Schedoni leather straps with embossed Jamaican flag
Clasp: Black-plated titanium deployant buckle clasp

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