Sunday, April 24, 2016

IWC Schaffhausen Opens Its Third Italian Boutique in Milan’s High-Fashion District

After putting down roots in Rome and Venice, IWC Schaffhausen is now opening its third boutique in Italy. Underlining the importance of the Italian market, the Swiss luxury watch manufacturer has extended its retail network to Milan’s Via Montenapoleone, the beating heart of the celebrated fashion district in one of the world’s most famous cities.
The new boutique extends over a surface of 70 square metres across three floors. It features a new and exclusive design concept, with a blend of art deco architecture and classic modernism which altogether fits the brand heritage and the local architectural context perfectly.
The interiors of the boutique feature elements such as Macassar wood, polished steel, Nero Seta marble and luxury carpeting. With two floors dedicated to retail space, the new boutique is characterized by an exceptional collection of IWC watches of all product families – Pilot’s Watches, Portugieser, Portofino, Aquatimer, Da Vinci and Ingenieur.

Boutique Address
IWC Schaffhausen Boutique
Via Montenapoleone 1
20121 Milano

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