Tuesday, April 5, 2016

TAG Heuer becomes the Official Watch of the Coachella Valley Music & Arts Festival

Swiss watch maker TAG Heuer has announced the brand’s partnership with the Coachella Valley Music & Arts Festival as the official watch for the event. The sponsorship unites the Avant Garde Swiss luxury watch brand with the famed annual music festival.
TAG Heuer will host a branded tent in the VIP area. The TAG Heuer lounge will feature various amenities, including a photo booth that generates social media content and a Connected Watch display for guests to interact with TAG Heuer’s latest innovation.
TAG Heuer will also unveil the mechanical version of the Connected Watch by introducing the Special Edition Carrera, which features an automatic Calibre 5 movement and will be exclusive to Connected Watch owners.

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