Tuesday, May 31, 2016

Audemars Piguet Opens Its New Flagship Boutique on Pařížská Street, Prague

Swiss watchmaker Audemars Piguet, in cooperation with Luxury Brand Management, has presented a new design for its flagship boutique on Pařížská Street, reflecting the global retail concept based on more than 140 years of heritage and artistry. 

The opening ceremony in Prague was attended by Mr Francois-Henry Bennahmias, Chief Executive Officer of Audemars Piguet.
Prague is following in the footsteps of cities such as Los Angeles and Singapore. The boutique, with an area of 73 square metres, is divided into two main parts. The first offers an extensive portfolio of women's and men’s watches in adjacent showcases with a dedicated welcome area. The second features a pleasant lounge, where the client can enjoy a cup of coffee or a glass of champagne for maximum comfort during the presentation.

The mix of wood and metal blending into the overall interior with elements of idyllic landscapes of Le Brassus immerses clients into the Vallée de Joux in Switzerland, the birthplace of Audemars Piguet. The interior is dominated by a massive chandelier symbolising the clouds and fog of the Vallée de Joux, and the additional lights represent drops of rain that regularly grace Le Brassus.

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