Tuesday, May 31, 2016

Revolo – The Freedom to Design Your Own Luxury Watch

Revolo introduces a new revolutionary watch concept that gives consumers the freedom to create their own high quality watch at an affordable price. They can design it in an online configurator and immediately see the result and price. Besides the customization, Revolo offers personalization in the form of engraving the backside of the watch, or the topside of the packaging.

The consumer can visit a dealer or go online and choose a model, the colour in steel, black or rose gold, a fixed or rotating bezel, de graphic insert in the bezel, the movement, the dial, hands, crown, bracelet or strap and the buckle etc. From the start, the Revolo concept, offers consumers to create over 100 million unique watches.
To enhance the personal touch, Revolo offers the customer to additionally personalize the watch, by engraving a text or image at the backside of the watch or at the front side of the packaging. The watches will be manufactured by the watchmakers at Revolo BV in  Amsterdam. After August 2016, delivery will be within 10 working days. For orders with urgency there will be a quick delivery service with an additional service charge.
As it is a personalized item, the watches had to be high quality and durable. For that reason Revolo has worked towards a Swiss quality level, as appears from the specifications:
-  Timeless sports/classic models, durability starts with a design that is not likely to get outdated. 
-  cases and solid bracelets made of 316 stainless steel, standard in the Swiss watch industry, CNC-machines, but hand finished
-  Sapphire crystal glass at the front side, 10 ATM water resistant, luminous hands and indices on the dials
-  Reliable and precise movements. Ronda 515 Swiss Quartz or mechanical self-winding movements, 21 Jewels. Japanese Miyota 821A with skeleton rotor or a 26 jewels, Swiss made automatic movement with hacking seconds.
-  All steel and leather straps are equipped with a Revolo V quick change system; the consumer can tool less change it with 1 minute, allowing a change for the occasion (formal, leisure, sports style).
-  Price level from € 250 with Quartz movement to € 600 with a Swiss Made automatic movement, with a current maximum of € 800.

To configure a Revolo one needs to be online. For jewellers Revolo developed a revolutionary concept, in which online and retail stores are no longer separated and do not compete but are integrated as partners. The consumer can go the dealer and literally feel and experience the Revolo watch and subsequently configure and order.

Revolo has launched its concept on Kickstarter on the 3rd of May 2016. It is planned to commence manufacturing and delivery in August 2016 and also start a consumer campaign.

Revolo was founded by Ron Weststrate, supported by a few private investors and Geert Tibosch, a true watch aficionado and marketer. Ron Weststrate has a long background in managing companies importing high tech systems, retail stores and has been an importer of Swiss watches for several years. The concept was developed in an international team of cofounder/shareholders and specialists in the area of watch design and -engineering, branding, marketing and web development.

Please visit the Revolo Kickstarter page for more details.

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