In December 2015, TAG Heuer became the Official Timekeeper & Official Watch of the Formula 1 Red Bull Racing team. The two brands announced the new name of the 2016 car, "Red Bull Racing - TAG Heuer RB12", with TAG Heuer being included in the team's official name. It is the first time a watchmaker has ever been named directly in the official title of an F1 team.
Red Bull Racing has amassed four Double World Champion titles, having won the FIA Constructors' and Drivers' titles each year in 2010, 2011, 2012 and 2013. However, it was Red Bull Racing's unorthodox approach to the sport and to entertainment which appealed to TAG Heuer, one which is perfectly in line with the Swiss watch brand's new marketing strategy.
CAZ1018.BA0842 - Blue dial, aluminium bezel and steel bracelet
CAZ1018.FC8213 - Blue dial, aluminium bezel and strap made from technical textile
43 mm in diameter, made from polished and brushed steel
Fixed bezel made from polished and sand-blasted steel and matte blue aluminium, with a silver-plated tachometer scale
Sapphire crystal - Polished steel screw-down "Easy Grip" crown with TAG Heuer logo
Brushed steel crown protection - Push-buttons in polished steel
Screw-down case back in brushed steel with the text "Red Bull Racing"
Water-resistant to 200 m
Ronda 5040D – Quartz chronograph with date window at 4 o'clock
Blue with 3 white counters: a 1/10second counter and chronograph hour counter at 6 o'clock, a chronograph minute counter at 9 o'clock and a current seconds counter at 3 o'clock
Hand-applied faceted and polished indices with luminescent markers
Polished hour and minute hands with luminescent markers
Black gold polished counter hands with red tips - Red central seconds hand
Printed TAG Heuer logo and text "TAG Heuer – FORMULA 1" - Blue and red printed minute track
Triple-row brushed steel bracelet with brushed steel clasp, dual safety mechanism and extension for the motor races, or blue strap made from technical textile with red stitching, inspired by a racing seat belt.