Wednesday, June 8, 2016

A. Lange & Söhne Opens Boutique in Beirut

A. Lange & Söhne, the renowned watchmaker from Saxony, Germany, is expanding its presence in the Middle East with the opening of a boutique in Beirut, Lebanon.

Located in the heart of Downtown Beirut, the capital's most famous and vibrant luxury-shopping area, the new mono-brand store is yet another milestone in the company's ongoing internationalisation. Since its first appearance in 1999, the company has continuously extended its presence in Middle East markets.
The shop will be operated in cooperation with long-time partner Cadrans, Maison deHaute Horlogerie, present in the market for over 40 years. The new home of A. Lange & Söhne offers watch collectors and connoisseurs the complete experience of Saxon watchmaking artistry including the latest debuts and exclusive boutique models. Every interior design detail of the new store will reflect the watchmaker's untiring quest for precision and perfection. The corporate colour, an elegant grey, can be found in the wood panelling. Elements made of sandstone are an indication of the brand's origin.

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