Saturday, June 11, 2016

Audemars Piguet Inaugurates Its New Flagship Boutique in Geneva

Swiss Haute Horlogerie brand Audemars Piguet has presented the new design of its flagship boutique on Place de la Fusterie in Geneva. The reopening ceremony was attended by Mr Francois-Henry Bennahmias, Chief Executive Officer of Audemars Piguet and David Pantillon, Country General Manager. They were joined by Chairwoman of the Board Jasmine Audemars and Vice-Chairman of the Board Olivier Audemars, as well as Patrick Bruel and several members of the board for the traditional ribbon-cutting ceremony.
From left to right: François Tissot, Jasmine Audemars, Chairwoman of the Board, Patrick Bruel, François-Henry Bennahmias, CEO, Olivier Audemars, Vice-Chairman of the Board, Steve Petruzello, David Pantillon, Country General Manager
Another highlight of the evening was the presentation of the new Royal Oak Offshore Diver Chronograph, a boutique-only collection available in four „funky“colours which guests were able to handle and try on during the event. Famous French singer and brand ambassador Patrick Bruel closed the evening by offering a live showcase performance inside the boutique.
Taking inspiration from the watchmaker's origins in the Swiss Jura, the new design created for Audemars Piguet boutiques around the world showcases an interior embellished with fine materials such as wood and metal.
The Geneva boutique's window recalls the breathtaking countryside of Le Brassus, immersing guests in the world of the Vallée de Joux—the inspiration that fostered the exceptional expertise of Audemars Piguet for over 140 years.

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