Saturday, June 11, 2016

Audemars Piguet Unveils Their New Paris Boutique on Rue Royale

Audemars Piguet has unveiled their new Paris boutique on15 Rue Royale. During the celebration, new Audemars Piguet brand Ambassador Omar Sy joined Chief Executive Officer François-Henry Bennahmias and Country General Manager Nicolas Besançon for the traditional ribbon-cutting ceremony.
The evening continued at the Pavillon Vendôme for the presentation of the new Royal Oak Yellow Gold collection. The dinner was imagined by Michelin-starred chef Pierre Gagnaire. Afterwards, guests enjoyed a live performance by French duo Synapson. The event was attended by many celebrities, including Omar Sy and his wife Hélène, Teddy Riner, Virginie Efira, Marie Ange Casta, Alessandra Sublet, Cindy Bruna, Karine and Vincent Perez, Karine Lemarchand, Matt Pokora, Elsa Zylberstein, Vanessa Seward and Lola Lelann.

Taking inspiration from the watchmaker's origins in the Swiss Jura, the new design created for Audemars Piguet boutiques around the world showcases an interior embellished with fine materials such as wood and metal. The Parisian boutique's window recalls the breathtaking countryside of Le Brassus, immersing guests in the world of the Vallée de Joux—the inspiration that fostered the exceptional expertise of Audemars Piguet for over 140 years.

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