Wednesday, June 8, 2016

Bell & Ross Presents Carmen Jorda as Its Feminine Line Ambassador

Carmen Jorda captivated Bell & Ross with her strong and charismatic personality since they were introduced at the beginning of this year at the press conference announcing Renault’s full manufacturer Formula 1 entry. A thrilling relationship between them has evolved since then. She has shown her perseverance, professionalism and determination to Bell & Ross, who has decided to choose her as the face of its feminine line.
Bell & Ross, the ultimate reference in aeronautical watches, has added race car drivers to its list of professional users, but the brand is not stopping there. In a luxurious event on Friday the 27th of May, in the emblematic F1 host city of Monaco, where Bell & Ross introduced Carmen Jorda as its feminine ambassador.

Carmen serves as development driver for Renault Sport Racing. Passionate about driving and motor racing from a very young age, the talented Spaniard was one of the highlights of the Amber Lounge Fashion show in Singapore and Mexico last year. Once again, Carmen held her own against all the flashing lights vying for her attention, as she modeled the Roberto Diz design down the catwalk and was spotted wearing her new Bell & Ross Diamond Eagle timepiece on the red carpet.
She is not only a pioneer in being one of the few women to break into the motorsport world, but is also bringing feminine representation to Bell & Ross, a brand that is usually reputed as masculine.

The BR S Diamond Eagle is the most recent feminine release and an exclusive from Basel 2016 Watch Fair. A midnight blue dial studded with seven diamonds evokes the Aquila constellation: the shining cluster of stars navigators used to find their bearings in land or sea voyages.
The watch, conceived in the classic and iconic Bell & Ross square shape, has two slim hands and gleaming metal indices with a streamlined design that make it easy to read, and its blue-tinted dial gives it an exquisite depth. Its delicate design, curated to the tiniest detail by expert watchmakers, disguises its strong case, machined from steel with an accurate Swiss made quartz movement at its heart, and water resistant to 100 meters. The engraved caseback also echoes the constellation in a stylised design. The midnight blue alligator strap with pearlescent hints adds to the harmonious palette of blues used for this model.

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