Thursday, June 9, 2016

Twice World Rally Champion Miki Biasion is the New Eberhard & Co. Brand Ambassador

Two-time world champion Miki Biasion has been made Brand Ambassador of Swiss watchmakers Eberhard & Co., thus establishing a close cooperation, marked by time and by the hands of prestigious watches and boosted by the enthusiasm of a very special celebrity.

Born in Bassano del Grappa, overall champion in 1988 and 1989 with the legendary Lancia Delta Integrale, Biasion boasts an array of world and European titles. He was the first and only Italian driver in history to win the World Rally Championship and is still a forward-looking professional in full swing, constantly attracted to new finishing lines.
Eberhard & Co.’s adventure in the wonderful world of classic cars has been enhanced by a prestigious new collaboration started last year on the occasion of one of the finest historic car events that the Maison supports: the Rally legend of San Marino. Eberhard chose to race together with the much-loved driver and his vehicle along the incredible curves of the route and gave the many participants from all over the world the chance of an unforgettable encounter with their idol at its exhibition space.

The journey has now been made official and continues to make headway: Miki Biasion will in fact be wearing Eberhard’s colours and watches, making use of his experience and his fame for exciting new undertakings, to be experienced together.

The champion’s "wrist choice" to wear on his next challenges is indeed the high-performance "dual time" chronograph, the latest creation in one of the most popular collections, produced in a limited edition of 336 pieces.

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