Thursday, July 7, 2016

Audemars Piguet Supports Serena Williams in Her Quest for Victory

As Serena Williams is defending her title in London, Audemars Piguet accompanies its brand ambassador in her quest for a 22ndmajor victory.

Serena Williams continues her grass-court campaign in South West London to defend the crown she won last year. A 7th victory there would represent her highest number of wins for a specific grand slam tournament as she counts 3 wins on the red clay of Paris, and 6 on each of the hard courts of Melbourne and New York. It would therefore become her 22ndtitle, which would allow her to equal the record held by Steffi Graff.
Serena Williams wears the new white Royal Oak Offshore Chronograph in rose gold Ref. 26231OR.ZZ.D010CA.01
Audemars Piguet’s brand philosophy “To break the rules, you must first master them.” perfectly embodies Serena’s quest and her unrelenting drive and passion during her impressive career. The brand now celebrates this spirit and shows its support in a new campaign launched on social media worldwide.
Inspired by a verse from Rudyard Kipling’s “If” poem written on the wall of the Center Court players’ entrance - “If you can meet with Triumph and Disaster and treat those two impostors just the same” -, Audemars Piguet’s campaign, consisting of a short film and series of still images, features Serena in a stunning black and white setting while reciting the famous poem with a slight twist at the end.

“If you can make one heap of all your winnings
And risk it on one turn of pitch-and-toss,
And lose, and start again at your beginnings
And never breathe a word about your loss;
If you can force your heart and nerve and sinew
To serve your turn long after they are gone,
And so hold on when there is nothing in you
Except the Will which says to them: “Hold on!”

If you can talk with crowds and keep your virtue,
Or walk with Kings—nor lose the common touch,
If neither foes nor loving friends can hurt you,
If all men count with you, but none too much;
If you can fill the unforgiving minute
With sixty seconds’ worth of distance run,
Yours is the Earth and everything that’s in it,
And—which is more—you’ll be a Woman, Sister.”

1 comment:

  1. Update
    Serena Williams breezed through her grass-court campaign in London to defend the crown she won last year in a thrilling Ladies’ Singles Final match on Saturday July 9th against German player Angélique Kerber, who had beaten her in the Melbourne Final last January. Serena managed to secure her 7th victoryin London, which isherhighest number of winsfor a specific major tournament.This becomes her 22ndtitle in a Grand Slam tournament, which allows her to equal Steffi Graff’s open-era record. Serena also won the Ladies’ Doubles with her sister Venus just a few hours later. She will go on to defend her gold medals in Rio before attempting to break the record in New York next month.


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