Thursday, July 7, 2016

Eberhard & Co. Extra-fort Special Edition for Moreschi

Traditional Swiss watch brand Eberhard & Co. has created a special edition timepiece in association with Moreschi, the legendary Italian manufacture which produces most elegant shoes and other leather goods.

One of the best examples of Swiss excellence in the watch-making world paired with the most sophisticated of leather goods has produced the “Extra-fort Special Edition for Moreschi”; an elegant and refined watch that best expresses a number of characteristics shared by the two companies: a unique and unmistakable style, timeless class and great attention to detail.

The idea of creating an Eberhard & Co. watch for Moreschi was inspired by the long-standing and deep-rooted bond of friendship and mutual respect between the two companies: indeed, the watchmaker’s timepiece owned by Mario Moreschi, the company’s founder and grandfather of the current proprietor, dates back to 1949. Jealously guarded and handed down from generation to generation, as tradition would have it for the most valuable and best-loved products, this watch has been a source of inspiration for both companies, eventually leading to the idea of creating a special product that would combine Swiss watch-making know-how with Made in Italy craftsmanship.
The “time-only” mechanical self-winding watch uniquely expresses Eberhard & Co.’s predilection for elegance and harmony. It has a 40 mm case and a beige dial with “soleil” finish. The colour choice comes from the desire to evoke the warm tones of the finest leather. The dial is customised with the symbolic logo of the company for which it was created, positioned at twelve o'clock, two men's shoes that come together to form the brand’s identifying M. The dark brown ostrich leather strap with hand-sewn beige stitching was specifically designed by Moreschi and matches the dial perfectly. The watch has a screw-down crown, curved sapphire glass and is water resistant to 50 metres.

After being “unveiled” for the very first time at the international watch-making fair in Basel, the model, in a limited edition of 200 pieces, was officially presented at the Milan Men’s Fashion Week (17 - 21 June) during a dedicated event in Milan on Monday 20 June, at Pisa Orologeria.

The watch will be available as from the autumn in Moreschi mono- and multi-brand stores around the world.

Technical details
Extra-fort Special Edition for Moreschi
Reference:  41029

Movement
Calibre 11½, SW200, soigné
Mechanical with automatic winding

Functions
Hours, minutes, central small seconds’ hand
Date at 6 o’clock

Case
Steel
Diameter of the case: 40 mm
Thickness of the case: 10, 07 mm   
Case back: secured by 6 screws, with engravings
Strap attachment: 19 mm
Water-resistance: 50 m
Crown: Screw-in, water-resistant, personalised with “E”
Bezel:    polished
Crystal: Sapphire, domed, anti-reflective (inside).

Dial
Beige with Moreschi logo at 12 o’clock, applied indexes, rhodium-plated – dauphine hours’ and minutes’ hands, rhodium-plated – central seconds’ hand rhodium-plated. At 6 o’clock, date’s contour applied and rhodium-plated.

Strap
Dark brown, in ostrich, with hand-sewn beige stitching
Steel buckle personalised E&C

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