Saturday, July 30, 2016

Jubileon Superellipse: Swiss Made Automatic Watch Designed In Singapore

Singapore based watch brand Jubileon unveils its debut collection Superellipse, a premium Swiss Made automatic watch featuring a unique and unorthodox exterior design realised with a beautiful cushion case and screwed down bezel. The name of the watch is inspired by the super ellipse curve, which is the mathematical representation of the cushion shape.
Jubileon has launched an online crowd funding campaign for its Superellipse watch collection Kickstarter on 30 July 2016. Pledge starts from AUD 600 with free international shipping for the first 30 backers.

Jubileon was founded by two mechanical engineers in 2015, when Singapore celebrated the country’s Golden Jubilee. The major attraction of the Jubileon Superellipse is the iconic ‘cushion’ shape. In Superellipse, the ‘cushion’ shape is hinted through the bezel, the caseback, the crown, the minute markings on the dial and at the base of the three hands.
The case is a 3-component assembly comprising the bezel, body and caseback. Each piece is made of medical grade 316L stainless steel. To manufacture, each piece is first stamped out from a blank to get an approximate shape and then machined to the final form. Finally, the chamfers are expertly polished to achieve the scintillating mirror finish, while the remaining surfaces are carefully brushed to get the beautiful ‘hairline’ finish. The case has been meticulously designed, which is apparent from the many smooth contours on the case, such as the one joining the lugs to the side of the watch.
The bezel and the caseback are screwed down to the main body with four screws each. The screws, which have customised screw heads that are beautifully polished, also double as ornamental adornments to the four corners of the bezel and the caseback. The word ‘SUPERELLIPSE’ is laser-engraved on the top of the caseback, while the first 500 Superellipse watches additionally feature a limited edition running number at the bottom.
Both the bezel and the caseback are encased with scratch resistant sapphire crystals. For the caseback, the sapphire crystal provides a clear window to the intricate inner workings of the ETA 2824-2 movement.
The clutter free dial of Jubileon Superellipse features pad-printed minute markings and applied hour indices with multiple chamfers to improve reflectivity. The pad-printed ‘JUBILEON SUPERELLIPSE’ and ‘AUTOMATIC’ markings respectively on the top and bottom gives a well-balanced feel to the dial.
The leaf-shaped hour and minute hands are derivative of the superellipse shape – achieved by joining together two opposite curves in the superellipse shape. In addition, the each of the hand also sports a base of the superellipse shape. Super-Luminova C1 pigments are applied on the hands to ensure great visibility at low light, while the sloped top surfaces improves light reflection and legibility during the day. The heart of the Superellipse is the Swiss Made ETA 2824-2 movement.
The Superellipse comes with a black genuine calfskin leather strap (with optional crocodile pattern embossing), or a black woven nylon strap. The buckle is the traditional tongue buckle, brushed to the same hairline finish as the case, with the Jubileon logo etched at the side.

Technical details

Swiss Made, ETA 2824-2 movement

Stainless steel 316L ‘cushion’ shaped case, screwed-down bezel and open caseback
Dimensions: 39 mm wide, 9.4 mm thick, 50 mm lug-to-lug, Case width with crown- 43mm
50 m water resistance
Sapphire crystals front and back
Brushed hairline finish and mirror-finished chamfers
Custom decorative screw heads for bezel and caseback
First 500 pieces individually numbered

Dial with applied indices and date window
Leaf-shaped minute and hour hands with Super-Luminova C1
Three stunning styles: Jet Black, Sunburst Grey, and Metallic Silver

Kickstarter Link:

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