Sunday, July 24, 2016

TAG Heuer Announces Partnership with Manchester United as the Soccer Club’s new Official Timekeeper and Global Partner

On 24 Jul at the Sheraton Hotel Beijing, Manchester United unveiled TAG Heuer as its new Official Timekeeper and Global Partner. The agreement between the luxury Swiss Avant-Garde watchmaker and the world’s most popular football club has been celebrated in Beijing with United players.

Joining forces with Manchester United is, however, the culmination of the company’s venture into football, where it can extend its offering to United’s 659 million followers worldwide, 107 million of whom are from China. United Ambassadors Ji Sung Park and Denis Irwin, two of the Club’s most decorated players, also lent their support at the event. This partnership seals TAG Heuer’s important and strong involvement with football. It is also a key decision in the promotion of the brand in Asia.
The Swiss watchmaker is already Official Timekeeper for the English Premier League, the German Bundesliga, the Spanish LaLiga, the American MLS (Major Soccer League), the Chinese Football Association Super League,the International Champions Cup (ICC) and the Copa America, and the Australian National Football team.

The first team is currently in China for Tour 2016 presented by Aon, preparing for the season ahead. To mark their arrival in the capital, players joined Manchester United Commercial Director Jamie Reigle and Loic Biver, Head of Marketing of LVMH Watch & Jewellery Greater China, to herald a new phase in their companies’ history with this global partnership.

United Ambassadors Ji-sung Park and Denis Irwin, two of the club’s most decorated players (who between them notched 11 Premier League titles and two Champions Leagues), were also at the event along with Leo Poon, TAG Heuer General Manager of Greater China.

When the team returns to launch its Premier League campaign for 2016/17, TAG Heuer will feature on digital advertising boards at Old Trafford. Specially-crafted TAG Heuer timepieces will be displayed around Manchester United’s stadium, including in the team’s dressing room, as well as the club’s Aon Training Complex and its offices in Manchester, London and Hong Kong. TAG Heuer branding and its brand motto #DontCrackUnderPressure, will feature across all of Manchester United’s digital platforms, including its website and social media.

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