The new retail concept allows for an enhanced experience of the Vallée de Joux. Created with the valley’s atmosphere and base materials in mind, customers are invited to discover the brand’s heritage, craftsmanship and watchmaking expertise, capturing over 140-years of the brand’s history.
- Origins: Base materials, such as the use of stones and oak, bring a reminder of Audemars Piguet’s origins. The magnificent chandelier symbolises the clouds and fog which hovers very often above Vallée de Joux, while the lights are inspired by rain drops.
- Artistry: The watchmaker’s bench serves as a central working space for the technical advisor, as he shares insights into the world of fine watchmaking. Statement art pieces around the boutique showcase the Manufacture’s commitment to Art.
- Exclusive Relationships: A guiding element leading into the shop, the welcome bar warmly invites visitors into the boutique, while the extra-large screen draws clients into the world of Vallée de Joux.
Starhill Gallery 181 Jalan Bukit Bintang
UG29 Adorn Floor, 55100
Kuala Lumpur, Malaysia
Audemars Piguet Service Center
Audemars Piguet has made maintaining and servicing its timepieces in Malaysia more efficient, by adding a new service center in Kuala Lumpur. This project reflects the growth of the Manufacture in the area and its commitment to the local clientele. Opened since July this year, the facility welcomes timepieces requiring service or repair with the same passion that watchmakers show to create these models.