Swiss watchmaker TAG Heuer has re-opened its Sydney Flagship store at its landmark Pitt Street Mall address. With the newly refurbished store, TAG Heuer takes the opportunity to present, for the very first time globally, its new retail design concept – a new look and feel for the iconic luxury brand.
TAG Heuer friends of the brand, Jamie Durie and Torah Bright helped to officially open the boutique, cutting the ribbon alongside TAG Heuer’s General Manager for Australia, Pierre Blouin. They joined the likes of Erin Holland, Danielle Cormack, Lauren Eagle, Angela Bishop, and Fabian Coulthard to toast to the new look store. The event also celebrated the arrival of the newly released Aquaracer ceramic collection.
The new TAG Heuer Flagship at Westfield Sydney continues TAG Heuer’s dynamic retail development strategy in Australia, which saw the opening of a new Flagship in Melbourne’s new luxury precinct, St Collins St in May, and will see the first Flagship for TAG Heuer open in the Gold Coast in the newly redeveloped Pacific Fair shopping precinct in November, with another Boutique to follow in Australia in early 2017.
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