Saturday, September 3, 2016

Alex Benlo Watches - Introduction

Founded in 2014 and based in La Chaux-de-Fonds (Switzerland) and Hong Kong, Alex Benlo has chosen a different track in the traditional watchmaking industry by becoming part of a world where nature is given pride of place.

Founded and managed by a Swiss family, the brand also accords great importance to passing on human values. This philosophy is illustrated by the composition of the brand’s name, which is a combination of the first names of the two children of founder Eric Loth: Alexandra and Benjamin. The latter two, who have been involved in the company since its creation, actively contribute to its development.
Officially launched in Hong Kong in July 2015, Alex Benlo draws its inspiration from the power of nature, combining the earth and human wisdom to produce timepieces in which minerals crafted by man come to life in dials that are as unique as they are captivating.

Fascinated by gemstones and their properties, the founding family behind Alex Benlo has amassed genuine knowledge of semi-precious stones and their properties, which it has made available through a colourful collection that incorporates Natural Jade, Pink Quartz, Rutilated Quartz, Tiger’s Eye and Moss Agate.
Alex Benlo Jade
Strongly encouraging meditation and travel, Alex Benlo watches take the wearer to a world where the search for well-being and beauty is of central importance. Natural because it is unique, each watch is a bubble of well-being in the urban jungle.

Alex Benlo & Martina Hingis 
Accomplished international female athlete Martina Hingis proudly sports the colours of a young watch brand whose values she shares. Her love of nature and her attachment to family values make her the ideal ambassador for Alex Benlo, a watch brand that perpetuates a family tradition of entrepreneurship, creativity and philanthropy.
A world-renowned successful sportsperson and iconic Swiss figure, Martina Hingis has a fighting spirit and exceptional temperament such as only the greatest champions possess.
From the tennis courts of Wimbledon, where her brilliant performance earned her renown for the first time at the age of 16, to those of Roland Garros, where she recently won the mixed doubles, she always radiates determination, presence and spontaneity.
Alex Benlo - Watch Collections
Presently the brand offers three exceptional ladies’ watch models: Marbled Jade Limited edition, Pink Quartz and Tiger’s Eye. These Swiss Made timepieces are equipped with self winding movements and comes in 40mm stainless steel case featuring domed transparent sapphire crystal with antireflective coating, transparent case back. Depends upon the version, the brand has chosen precious stones such as Jade, Quartz or Tiger’s Eye for watch dials.

Marbled Jade, Limited Edition of 388 pieces, Swiss Made 
Functions
Hours, minutes, seconds

Movement
Calibre A1987, self-winding movement
Power reserve: 48 hours

Case
40 mm steel case, domed transparent sapphire crystal with antireflective coating, transparent case back
Water-resistance: 3 ATM

Dial
Genuine Jade dial; Hand-carved with floral patterns

Strap
Leather, engraved Alex Benlo steel buckle

Alex Benlo Pink Quartz, Luminescent Edition, Swiss Made 
Functions
Hours, minutes, seconds

Movement
Calibre A1987, self-winding movement
Power reserve: 48 hours

Case
40 mm steel case, domed transparent sapphire crystal with antireflective coating, transparent case back
Water-resistance: 3 ATM

Dial
Glow-in-the-dark Pink Quartz

Strap
Leather, engraved Alex Benlo steel buckle

Alex Benlo Tiger’s Eye, Swiss Made
Functions
Hours, minutes, seconds

Movement
Calibre A1987, self-winding movement
Power reserve: 48 hours

Case
40 mm steel case, domed transparent sapphire crystal with antireflective coating, transparent case back
Water-resistance: 3 ATM

Dial
Genuine Tiger’s Eye

Strap
Leather, engraved Alex Benlo steel buckle

Official website : http://www.alexbenlo.com/

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