Saturday, September 10, 2016

Elementa Aedifex

The Elementa watch brand was founded by Jake Fogarty, the editor of The experience gathered as a publisher specialised in the horology industry led this young entrepreneur to create his own watch brand.

The debut model from the brand is Aedifex, a classically designed contemporary chronograph suited for day to day wear. It comes in a solid and reliable stainless steel case with domed sapphire crystal front glass and snapped stainless steel caseback. The energy for this timepiece is provided by a Swiss made quartz movement.
Measuring 44mm diameter, the stainless steel case of the watch is rated for a water resistance up to 100 meters. The dial boasts luminous hour & minute hands embedded with BG-W9 Super-LumiNova, which glows blue during dark conditions. In addition, it features two counters (30minutes at 9’o clock and 60 seconds at 3’o clock), central seconds hand in blue or red, and date window at 6’o clocks. The hour markers are also embedded with luminous material for increasing the visibility.
The Aedifex is equipped with easy-to-grip crown, large chronograph pushers, and comes fitted with genuine leather strap with white stitching and a user-friendly butterfly clasp.

The brand has recently launched Kickstarter campaign to promote the Aedifex watch with pledge amount starting from $259. Finally, each Aedifex will be delivered with a custom watch box featuring velvet interior and pillow.

Kickstarter Link:

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