Thursday, September 29, 2016

Objest - Customizable Swiss Automatic Timepieces

Objest is a small, boutique product design studio turned watch brand established by Jared Mankelow. After fourteen years of collaborating with famous design firms like Conran, Tangerine and Ideo, Jared created a new premium lifestyle brand.

Based in London, Objest ventured in to the luxury watch industry by launching its debut watch collection Hach in December 2015. This collection comprised of five versions of customizable Swiss timepieces equipped with quartz movements. Now, Objest presents an automatic watch collection based on the same design principles.
A major design highlight of the watch is its numberless dial featuring three dimensional hatch or dot patterns giving a playful and contemporary appeal. This watch collection offers a wide range of customization options that enable the customer to design his own watch by selecting the colour or material for the case, dial, strap, crown, buckle, minute, hour and second hand.
Featuring soft, subtle geometry and exquisite details, this beautifully crafted, Swiss automatic watch boasts a unisex appeal. The rolling, cambered surface of the case which measures 42mm diameter and 11.5 mm thickness and finished in matte gives a balanced look on smaller wrists.
 Its three-dimensional, numberless dials are made from one piece of metal. Each has a two-tone coloration, giving the dial added character and gleam. Equipped with ETA self movement, each Objest watch is meticulously crafted by master watchmakers in Switzerland.
Fitted with sapphire glasses on front and rear, the watch case in 316L stainless steel case is water resistant up to 50 meters. It is available in different finishes including DLC, IP and gold.
Objest has recently launched an online crowd funding campaign on Kickstarter to fund the production of its Swiss Automatic watch collection. Customers can pre-order the timepieces by backing this campaign.

Kickstarter link:

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