Friday, September 30, 2016

PUREDIAL Square Legacy

Based in Los Angeles, PUREDIAL is a young, contemporary watch brand established by Ziv Nissimov, a 17 year old entrepreneur belongs to a business family associated with watch designing and manufacturing since long time. Inspired by his family’s historical association with the wristwatch industry, Ziv Nissimov founded his own watch brand christened PUREDIAL.
The first collection from PUREDIAL is Square Legacy, a vintage looking minimalistic watch influenced by the first development of wristwatches in the 1860’s. The antique looking watch with modern day style, Square Legacy also pays tribute to the founder’s family’s heritage in the industry.
As the name suggests, the Square Legacy features a square shaped stainless steel case measuring 42mm x 42mm diameters and 12.40 mm thickness. Its pure, elegant dial features applied index hour markers, central luminous hands for hour, minute and seconds, and a date window at 3’ clock. A discreet crown is positioned at 3’ o clock to set time and date.
The case is also available in various gold plated finishes. The timepiece is equipped with a Miyota 2315 Quartz Movement manufactured in Japan. The Square Legacy comes in different dial and strap colour variations.
PUREDIAL Square Legacy will be launched soon through a crowd funding campaign on Kickstarter.
Update: The brand launched a Kickstarter Campaign on 30 Sep 16 to fund the mass production of Square Legacy collection. Customers can order the PUREDIAL Square Legacy timepiece of his/her choice by backing this online crowd funding campaign. Pledges start from $69.

Kickstarter link:
Technical details

316L Stainless Steel
Watch size (diameter / thickness): 42.00 mm X 42.00 mm / 12.40 mm
Water resistant: 3 ATM, 30 meters
Glass: Sapphire Coated Glass

Hands: Super-LumiNova illumination
Date function at 3 o’clock

Japanese Miyota 2315 Quartz Movement
Movement Battery: Cell 377

Genuine leather, hand stitched
Strap size: 22 mm
Available strap colors: Black, Tan, Red Brown, and Brown
Buckle: Stainless steel buckle (Rose Gold, Gold, and Silver)

5 year limited warranty

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