Wednesday, October 12, 2016

ArtyA Hypogeum

Swiss luxury watch maker ArtyA welcomes the Halloween festival by presenting Hypogeum, a provocatively designed watch incorporating the skull motif and the design theme of the brand’s popular Son of Gun series watches.

With the ArtyA Hypogeum, ArtyA has embarked once again on the style trajectory it was the first to pioneer as ArtyA’s CEO and designer Yvan Arpa guides the concept to what must surely be its ultimate destination. The Skull universe created by the brand has been extended here to include the entire watch, from the case to the strap. The skull is much more than a simple drawing: sculpted and engraved, it’s been released from the two-dimensional representations to which it’s been confined elsewhere.
Every one of the new 47 mm models is unique, featuring hand-crafted engravings and sculptures. Each includes the brand’s own movement, frequently used in its Son of a Gun collections. This results in a reliable, high-performance caliber, the heart of which is incorporated within a small central space.

This is surrounded by 11 hand-engraved skulls in polished steel outlined in black. The style is at once tribal and urban, modern and ancestral. ArtyA leaves the interpretation of this universal symbol to each individual’s imagination. By definition, each timepiece will be unique, with each person free to have their own take on the skull universe.
The ArtyA Hypogeum bezel sports with other graphic elements such as skulls, bones, crosses, totems, barbed wire, guitars, and guns, expressing the whole gamut of the world of rock. Here too, ArtyA has not gone for simple cookie-cutter drawings, instead favouring genuine steel engravings. The shapes of the movement are seemingly drawn inexorably towards the bezel, each feature setting off the other.

The most striking new aspect of the ArtyA Hypogeum is probably its strap. Here too, no other brand has yet taken the concept to its limits, expanding the Skull universe well beyond the case. The chunky, deliberately provocative design of the “full skull” strap is a ground-breaking step in watchmaking.

Technical details
Case: high grade steel 316 Il.
Size: 47mm
Dial with 11 hand designed skulls
Very special engraved bezel with crosses, skulls, guns, wires and mediator& guitars inspired by the history of Rock &Riding
Engraved and screwed back case
Open sapphire back
Double anti-reflection sapphire
Rotor turns with cut off bullets cartridges
ArtyA Automatic Swiss high end movement A17 in house modified
Hours, minutes, seconds
Power reserve: 52h
Edition: Unique 1/1
Price: 20'900 CHF

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