On the occasion of the Manufacture’s 225th anniversary and as a tribute to the deep ties between Girard-Perregaux and Mexico, the brand’s famous pocket watch The Esmeralda and its commemorative new edition for 2016, The Esmeralda Tourbillon with Three Gold Bridges, were displayed together during the SIAR. To mark the anniversary in style, a book drawing the parallels between Girard-Perregaux and Mexico had its global debut at the SIAR with the Presence of Antonio Calce, CEO of Girard-Perregaux.
The inscription engraved on the dust cover of The Esmeralda pocket watch tells us that it was entrusted to the Hauser, Zivy& Co agency. This firm, with a presence in La Chaux-de-Fonds, Mexico City, and Paris, was founded by Hauser and Zivy. They were the owners in the late 19th century of the luxury store, La Esmeralda, which sold the watch and became the property of General Porfirio Diaz, the President of Mexico. In the early 1970’s, Mr Jean-Edouard Friedrich, co-owner of Girard-Perregaux acquired The Esmeralda from a descendant of the General. Today, it is the star of the Girard-Perregaux Museum collections. The presence of the original pocket watch and its 2016 wristwatch edition at the SIAR, was the perfect occasion to highlight the deep ties between Girard-Perregaux and Mexico for nearly two centuries.
During the SIAR, the new Laureato model, and other novelty fine watches and exclusive models (including limited anniversary editions), shared the spotlight with the Esmeralda.
The Girard-Perregaux brand book, « Girard-Perregaux and Mexico, 225 years of parallel and common stories,» launched at the SIAR for a worldwide preview.
From the first hours of its collaboration with Girard-Perregaux, Cédric Doffey’s (Temposatis Member of the committee)main challenge was to highlight the fabulous legacy of the historical Manufacture and the close ties that unite Girard-Perregaux to Mexico for nearly two centuries. In collaboration with Ariane Maradan and Willy Schweizer, Girard-Perregaux’s historians, archivists and curators, Cédric decided to explore the parallels between the brand and Mexico through the history.
On October 19th, during an exclusive cocktail held at the booth, guests discovered the 120 page publication, brimming with anecdotes and illustrations from the past, along with historical facts retracing two extraordinary centuries in the history of Girard-Perregaux and of the Mexico.
Temposatis is a Mexican company dedicated to the exclusive distribution of Haute Horlogerie products in Latin America since 2007.
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