Wednesday, October 26, 2016

Tag Heuer Introduces Carrera Chrono Calibre Heuer-01 & the Carrera Tourbillon Chrono Cosc Heuer-02T in Mexico

On 17 Oct 2016 in Mexico, Swiss watchmaker TAG Heuer hosted an exclusive event to reveal the latest additions to its collection: Carrera Calibre Heuer-01and Carrera Calibre Heuer-02T in the presence of Jean-Claude Biver, CEO of TAG Heuer and Chairman of the Watch Division of the LVMH Group, joined for this event by two special Mexican guests, Paola Longoria and Mauricio Ymay.
More than 150 guests attended the event which took place in Foro Masaryk, in Polanco – a famous and upscale district in Mexico City - where guests were plunged into the different universes of TAG Heuer through the giant wall projections. The event started with a spectacular and impressive performance from Ernesto Ponce – Mexican acrobat –who created a beautiful allegory of the infinity movement of TAG Heuer tourbillon.
Ernesto Ponce
For this special evening, MrBiver came from Switzerland to share with the Mexican guests the disruptive and avant-garde spirit of the brand and unveil the TAG Heuer Carrera Calibre Heuer-01 and Calibre Heuer-02T ; two illustrations of TAG Heuer expertise, technology, sense of details and luxury signature.
Paola Longoria
To celebrate this launch, TAG Heuer invited Paola Longoria – Mexican racquetball player and 3 times World Champion in women’s singles – and Mauricio Ymay– sports commentator–to undertake the #DontCrackUnderPressure challenge. Paola Longoria brought her own racquet and balls and challenged them in her discipline. One intense minute each to hit the ball and reach the target. It was a lively demonstration of precision, accuracy, dexterity and nobody cracked under the pressure!

TAG Heuer CARRERA – Calibre Heuer 01
New case, new construction, new design and new calibre: A Manufacture chronograph symbolically christened the Heuer 01 in honour of the founder, Edouard Heuer. Its supremely clean new design reveals the chronograph controls and the open-worked date disc on the dial side. On the case-back, its red column wheel - a bold visual anchor - the skeleton chronograph bridge and the black weight also draw the eye into the mechanism.

The subject of continuous improvement and optimisation over five years, it has attained a very high level of quality while its production costs have been carefully managed, making it the only 100% Swiss Manufacture Chronograph available for less than CHF 5000. It features a new generation TAG Heuer case. Made from steel for greater shock resistance, it is constructed differently, no longer the single piece traditionally used by TAG Heuer, but modular with 12 different components. This design opens up a huge range of possibilities, with an infinite combination of materials, colours, treatments and finishes.

TAG Heuer Carrera Calibre Heuer-02T
Just after the release of the TAG Heuer Carrera Heuer-01, the backbone of a new collection of contemporary manufacture chronographs, comes the TAG Heuer Carrera Heuer-02T, a COSC-certified automatic chronograph combined with a titanium and carbon flying tourbillon. A symbol of the accessible luxury so dear to TAG Heuer, this watch symbolises technology, exemplary quality, performance, manufacture expertise, and the perfect mastery of industrial processes and manufacturing costs which have made it the only COSC automatic chronograph with Tourbillon produced by the Swiss watch industry for under 15,000 CHF. At 4 Hz, and 28,800 vibrations/hour, the main technical challenge was to house a single barrel, the chronograph functions, the automatic winding mechanism and the flying tourbillon within a diameter of 32 mm, whilst ensuring the counters were well spaced to createa modern, balanced look.

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