Wednesday, October 26, 2016

TAG Heuer Opens Bloomingdale’s shop-in-shop Boutique with Brooklyn Nets Star Jeremy Lin

TAG Heuer celebrated the opening of the brand’sshop-in-shop boutique in Bloomingdale’s with VIP customers and watch enthusiasts on 20 Oct, thus inaugurating the first expression of its new boutique concept. Guests were treated to a special appearance by TAG Heuer ambassador Jeremy Lin, point guard for the Brooklyn Nets.
Jeremy Lin, the namesake of the worldwide phenomenon known as “Linsanity”, participated in a special TAG Heuer #Don’tCrackUnderPressure challenge.  The mezzanine level of Bloomingdale’s was transformed into a basketball court, complete with special flooring and a basketball hoop that spanned the mezzanine stairs. Jeremy was given thirty seconds to score as many baskets as possible and each successful point raised $1,000 for charity.
Jeremy was then dared to wear a blindfold to raise $5,000 for each basket scored in thirty seconds. Jeremy proved he never cracks under pressure and scored an impressive 10 points. Jeremy and TAG Heuer successfully raised $30’000for the Jeremy Lin foundation, a non-profit organization that provides hope, empowerment and leadership developed for children.

Jeremy Lin’s success in the NBA is attributed to his perseverance to succeed and his leadership both on and off the court inspires fans. His tremendous work ethic and relentless pursuit of perfection demonstrates his refusal to accept limits and the TAG Heuer#Don’tCrackUnderPressure mindset.

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