In the spirit of celebrating the 60th anniversary of China first started its effort in space exploration, TAG Heuer, the Swiss avant-garde watchmaker, unveiled an unprecedented Mars culture exhibition, “Conquest the Space, Challenge the Unknown”, at the iconic landmark of Tianjin Galaxy Mall.
On August 23rd, 2016, “Global Solicitation for Program Name and Logo Design” was officially launched. And at the “Conquest the Dream - Space” exhibition, experts from the China National Space Administration shared the current situation and future prospects of China space efforts and explained key technologies and relevant knowledge of mars exploration. A banquet of space knowledge is prepared for all the guests.
The spirit of exploration has always been in TAG Heuer’s blood. It faced down watchmaking challenges one after the other, creating avant-garde watches combining competition spirit and quality functions. Based on its DNA, TAG Heuer bonded its unbreakable link with global space efforts as early as 1962. It was the first Swiss watch that was worn in the space - the legend 2915A chronograph on the wrist of John Glenn in the Friendship 7 going around the global for 3 times. In May, 2012, TAG Heuer visited the International Space Station with the space exploration company SpaceX, demonstrated the reliability and accuracy of its self-manufactured Calibre 1887 movement under extreme conditions.
The TAG Heuer “Conquest the Dream - Space” culture exhibition features the brand’s technology achievements in its 155 years’ history. Guests will have the opportunity to appreciate many legendary timepieces. From 1/100 second, to /1000 second and then to 5/10000 second, TAG Heuer pushes beyond the limits one after another and made the achievements that impressed the whole world.
The exhibition also presented the avant-garde technologies brought by the brand. As the persistence and courage shown by the China space heroes, ever-increasing avant-garde technologies demonstrated the brand’s spirit of pushing forward and extreme fearlessness in the watchmaking arena.