Tuesday, November 15, 2016

Audemars Piguet unveils the new Royal Oak Frosted Gold in Florence

As the women’s Royal Oak celebrates its 40th anniversary, Audemars Piguet unveiled the new Royal Oak Frosted Gold in Florence on November 9th 2016.  A shining reinvention of an iconic design, this contemporary timepiece has been created in collaboration with Florentine jewellery designer, Carolina Bucci.
Audemars Piguet celebrated the unveiling with a gala dinner at Palazzo Vecchio in the presence of actress and brand ambassador Freida Pinto, jewellery designer Carolina Bucci and watch designer Jacqueline Dimier, who created the first Royal Oak for women in 1976. Jasmine Audemars, Chairwoman of the Board of Directors of Audemars Piguet and François-Henry Bennahmias, Chief Executive Officer, welcomed the 200 guests with a dinner imagined by local 3* Chef Annie Féolde. The evening ended with a showcase concert by Broken Back, sending guests off in the crisp Florentine night.
Freida Pinto
The launch of the Royal Oak Frosted Gold enriches Audemars Piguet’s tradition of experimenting with jewellery techniques. Its defining feature resides in its shimmering sparkle, which comes from a surface treatment process rooted in an ancient gold hammering technique, also called the Florentine technique. Carolina Bucci has reinterpreted this technique in jewellery design today while Audemars Piguet’s experts developed it into a horological craft suited to the unique case and bracelet construction of the Royal Oak.

The main challenge for Audemars Piguet’s craftsmen was to apply this surface treatment technique across the case and bracelet of the watch without altering the clean lines that define the Royal Oak’s form. It took months of trial and error between Bucci’s Florentine craftsmen and Audemars Piguet’s manufacture to alter the surface of the gold in such a way that it sparkles when catching the light, while retaining the softness and flexibility of the Royal Oak’s bracelet. It is a very delicate alchemy to operate: nothing is added, nothing is removed, but the watch is transformed.

Marking the 40th anniversary of a 1970s house icon, the launch of the Royal Oak Frosted Gold celebrates Jacqueline Dimier’s initial creation from 1976. As one of the very few female watch designers of the modern era, Jacqueline Dimier shaped the nature of many Audemars Piguet timepieces for both men and women, establishing a lasting design language that still resonates in the Le Brassus Manufacture today.

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