Friday, November 18, 2016

RJ-Romain Jerome DIFC-DNA Limited Edition

The brand new DIFC-DNA Limited Edition, created as a tribute to Dubai International Financial Centre (DIFC), celebrates RJ-Romain Jerome’s long time partnership with Ahmed Seddiqi & Sons, the Middle East’s leading retailer of luxury Swiss watches.

Produced in a limited edition of 7 timepieces as a Part of RJ’s historical icons collection, this timepiece based on the brand’s Skylab model is a fitting tribute the global financial club which started its operations in 2004.

The iconic Gate Building, DIFC’s own headquarters, was the first building developed on this business district. Several original screws from this iconic structure were shared with RJ-Romain Jerome, a brand known for its fusion of extreme materials, to create DIFC-DNA – an exclusive collection of seven timepieces commissioned by Sir Mohammed Abdulmagied Seddiqi.
The 44mm steel case, with satin-finished skeletonised lugs and polished paws, is enhanced with an imposing and inimitable rusted steel bezel which follows the same process applied to the Titanic collection but instead incorporating the donated screws from the DIFC Gate Building. Melted with watchmaking steel, the alloy has been rusted, oxidised then stabilised to obtain such a single effect. With its unique architectural structure with straight lines and angled bridges, the Skylab truly embodies both brands’ vision of the future. The manual winding movement with a 3 layered skeleton structure designed in-house is NAC finished and allows maximum transparency, in the same manner the DIFC demonstrates its core values of transparency, efficiency and integrity.
The combination of the brand’s most identifiable aesthetic features – the skeleton movement and the rusted steel bezel – grants this new collection the status of an iconic timepiece. Launched during Dubai Watch Week, hosted by Ahmed Seddiqi & Sons and supported by Dubai Culture & Arts Authority, the timepiece reveals touches of purple, the official color and symbol of the fair. The small seconds counter indicators as well as the RJ logo are lacquered in purple and purple stitches have been sewn on the integrated alligator strap.

Honouring one of Dubai’s most symbolic buildings, this ultra-exclusive collection is limited to seven pieces and available only at Ahmed Seddiqi & Sons.

Technical details
Model: DIFC-DNA
ReferenceRJ.M.AU.023.03

Movement
Caliber RJ004-M-Mechanical movement
NAC finished skeleton movement
Rate frequency: 28,800 vph
Jewelling: 21 jewels
Power reserve:48 hours

Functions
Central hours and minutes, small seconds at 9 o’clock

Case
Ø 44mm, steel
Case back: Sapphire crystal
Bezel: Stabilised rusted steel containing DIFC original construction screws
Flank: Satin-finished steel
Paws: Polished steel
Lugs: Hollowed, satin-finished steel
Crown: Steel, screw-lock down
Water resistance: 3 atm (30 meters)

Dial
Skeleton movement
Small second counter indexes and RJ logo lacquered in purple
Hands:Rhodiumed and satin-brushed second hands

Strap
Black alligator with purple stiches and steel pin buckle

Limited edition
7 pieces

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