Glashütte Original Premieres New Design for Dubai Boutique
November 23, 2016 saw the official inauguration of the newly remodelled Glashütte Original Boutique in Dubai. Spacious rooms, filled with light under 4 meter high ceilings, now house the German watchmaker's largest retail venue in the Middle East. The Boutique is located in the luxurious Dubai Mall, one of the world's largest shopping centres, and right in the heart of the vibrant metropolis. A press event offered numerous representatives of the media an opportunity to explore the elegant world of the brand, including highlights from its most recent collections. Glashütte Original watchmaking experts on hand for the occasion conducted individual workshops for each of the journalists, providing in-depth insight into the concepts, design and construction of the new Senator Excellence models.
On this day Glashütte Original celebrated the re-opening of its largest Boutique in the Middle East, which has welcomed visitors to its freshly remodelled and decorated rooms since September of this year. The splendid new space is located in the elegant Dubai Mall, one of the largest shopping centres in the world. Visitors to the prominent venue on the ground floor of the mall can expect to find nothing less than an authentic piece of the Glashütte manufactory — located some 4,500 miles away.
The German maker of luxury timepieces presents all the various facets of the brand, stylishly set out across an impressive 100 square meter sales floor. Dark wood and light-coloured leather create a modern interior and a friendly, welcoming atmosphere. A „Wonder Wall“ makes use of state-of the- art media to present the traditional mechanics that dictate the rhythms of the Brand's most sophisticated timepieces. The mechanical heart is also a theme in the impressive ceiling decoration, which takes the form of a stylised watch movement. Numerous showcases present the current range of products along with the firm's exceptional Boutique Collection, which is available exclusively in Glashütte Original Boutiques around the world. Another space within the Boutique is dedicated to the many different bracelet versions, while a discreet lounge area invites visitors to relax as they discover new facets of the Brand and its latest masterpieces.
The November 23, 2016 event was a twofold premiere: Launched in tandem with the refurbished Boutique were the new Senator Excellence models, presented for the first time in the United Arab Emirates following recent debuts in Paris, Vienna and Tokyo.
In a series of workshops dedicated to individual journalists, watchmaking experts from the Glashütte manufactory in Germany unveiled the many and various facets of the Senator Excellence Panorama Date and the Senator Excellence Panorama Date Moon Phase. Both models set new standards in terms of precision, running time, stability and aesthetics and are backed by an individual certificate of assured quality.
The timepieces in 40 mm red gold or stainless steel cases combine the benefits of the new manufactory Calibre 36 with two classic complications from Glashütte Original: the Panorama Date and the Moon Phase. The new 4 Hz, single barrel Calibre 36 movement, introduced at the Baselworld trade fair earlier this year, achieves a harmonious constellation of timeless beauty, extreme precision, optimal stability and a running time of over 100 hours. These qualities are confirmed in a 24-day cycle of tests performed on each and every Senator Excellence model; the results for each watch are made available to its owner.
Contact details Glashütte Original Dubai Mall Boutique Financial Centre Street, Ground Floor Dubai UAE Hours: Sunday to Wednesday 10.00 a.m. – 10.00 p.m., Thursday to Saturday 10.00 a.m. to midnight