Thursday, January 12, 2017

H. Moser & Cie. Swiss Mad Watch

With the Swiss Made label for watchmaking revised from January 1st, 2017, to require 60% of components in a watch to be of Swiss origin, H. Moser & Cie. has soundly critiqued the shortcomings of this inadequate label and stands up for true independent Swiss watchmakers. For the Schaffhausen-based Manufacture, whose creations are over 95% Swiss, this label is too lenient, providing no guarantee, creating confusion and encouraging abuses of the system. For these reasons, H. Moser & Cie. has decided to remove the Swiss Made label from all new watches created from 2017 onwards.
Created in Switzerland, by Swiss watchmakers and using Swiss materials: the Swiss Mad Watch has symbolic value, tackling Swiss Made debate head on to reveal the truth behind this label. With this unique watch, H. Moser & Cie. demonstrates the importance and urgency of returning Swiss Made to its former heights. Echoing
the absurdity and the ridiculous change to the Swiss Made legislation, H. Moser & Cie.'s satirical comment on the issue highlights an alternative resource, 100% natural and entirely Swiss, one of the most precious Swiss resources that exists: cows.
The case of the Swiss Mad Watch is created from real Swiss cheese as a base material, a Vacherin Mont d’Or médaille d’or, added to an innovative composite material, itr2©, then machined and polished with the H. Moser signature finishes. For the strap, Swiss cowhide was the obvious choice. The watch is finished with a red fumé dial and doubled indices at 12, 3, 6 and 9 o'clock, subtly reminiscent of the Swiss flag.
The Swiss Mad Watch will be presented during the Salon International de la Haute Horlogerie (SIHH) from January 16th to 20th, 2017. This is the perfect opportunity to admire this unique watch, whose price of 1,081,291, in Swiss Francs of course, references the signing of the Swiss Federal Charter on August 1st, 1291. All proceeds from the sale of this watch will be used to create a fund to support independent Swiss watchmaking suppliers currently suffering under the difficult economic situation and outsourcing to Asia.

Technical details
Model:  SWISS MAD WATCH
Reference 8327-1400, model made with Swiss cheese, red fumé dial, Swiss cowhide leather strap, unique piece

Case
Cheese integrated with itr2 © composite material
Diameter: 42.0 mm, height: 9.4 mm
Sapphire crystal
See-through sapphire crystal case-back
Crown adorned with an “M”

Dial
Red fumé with sunburst pattern
White lacquered applique indexes and hour and minute hands in the shape of a swallow's tail

Movement
In-house, hand-wound, mechanical HMC 327 calibre
Dimensions: 32.0 mm or 14 ¼ lignes, height: 4.5 mm
Frequency: 18,000 Vib/h
29 jewels
Power reserve: minimum 3 days
Moser teeth for all wheels and pinions
Original Straumann Hairspring® with stabilised Breguet overcoil

Functions
Hours and minutes
Power reserve indicator on movement side

StrapHand-stitched cowhide leather strap
Steel pin buckle, engraved with the Moser logo

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