Saturday, February 18, 2017

Bell & Ross - BR03-92 Horograph & BR03-92 Horolum

Bell & Ross, the aviation watch specialist, presents two new models - the BR03-92 Horograph and the BR03-92 Horolum – two its professional watch line dedicated to pilots and travellers.

The iconic square watch with graphic lines by Bell & Ross was released in 2005. Today, the brand takes a further step by launching the BR03-92 Horograph and the BR03-92 Horolum, two models that are an invitation to travel. Their functionalist dial fulfills the mission of displaying time with the utmost efficiency.

The new BR03-92 Horograph and BR03-92 Horolum fit perfectly in the Bell & Ross family of watch-instruments. Travel is their passion, and optimum readability their goal. Their cases, designed in a contemporary style, retake Bell & Ross’ iconic “circle within a square”, reminiscent of the clocks in aircraft cockpits. Aesthetically, these timepieces adopt one of the great precepts of design: “shape induced by function.” Bauhaus, the legendary German school of fine arts is at the origin of this movement characterized by an abundance of right angles, clean lines and minimal ornamentation. Way ahead of its time, this movement established, as early as in the 20s, the foundations of modern design. The BR03-92 Horograph and the BR03-92 Horolum present themselves as the worthy heirs of this avant-garde movement.
BR03-92 Horograph
The BR03-92 Horograph and BR03-92 Horolum have been designed following the principles of industrial aesthetics. Their simple lines, based on a square case, underline the essential. Each of these contemporary timepieces has an extremely defined character and both evoke the world of aviation. The BR03-92 Horograph reminds us the clocks in airport terminals. Like them, its simple and uncluttered display, features a graphic dial with clear digits. As for the BR03-92 Horolum, it reproduces the codes of lighting in the runway, used to guide pilots night and day. Their name is made up by the common root “Horo”, from the Latin “Hora” (hour), followed by “Graph” (graphics) or “Lum”, from the Latin “Lumen” (light).

The BR03-92 Horograph is intended to inform the traveller with the utmost clarity and precision. Its graphics are very elaborate and the display is as rigorous as those of airport clocks.
BR03-92 Horograph
Boasting the iconic Bell & Ross shape, it case is made of micro-blasted steel with a matte finish. The technique consists of high-pressure spraying of tiny glass beads onto the surface of the metal. This roughens it, gives it a uniform appearance and a high purity tone of grey. For the first time in a square steel case, the finish is matte and therefore anti-reflective, avoiding reverberations in sunlight. This process reinforces its extremely graphic look and recalls its utilitarian principle.

Its boasts a simple dial. The baton indexes, reinforced by baton-shaped hands, guarantee an extremely easy reading. This type of display is now a classic in the world of watchmaking. Its effectiveness no longer needs to be proven. Indexes and hands interact with the black/white contrast, which also guarantees optimum readability.

The BR03-92 Horolum model evokes light (“Lumen”) and readability. The Superluminova® coating facilitates reading by day and night. The color used to light up airport runways is found on the dial of this watch. This intense green light illuminates runways in the dark and offers excellent luminosity and extraordinary night readability.
BR03-92 Horolum
Its case shape recalls the BR-01 of the early days. Microblasted steel is also used to dress the case and gives it a unique purity. The dial is made of micro-blasted brass-rhodium with the same look of the case. With an identical finish, these two elements make up a homogeneous block of the same color. The dial is formed by two superimposing metal plates with a sandwich construction. The grey upper section is cut away around the numerals and indices, revealing the photo-luminescent coating covering the lower plate. With its incomparable brilliance, the Superluminova® C3 tinted green is ultra-phosphorescent and lasts a long time in the dark. It also allows persistent reading of the time, even at night. The dial only shows four figures: 12, 3, 6, and 9. Their shape and positioning are reminiscent of the graphics traditionally used by Bell & Ross.
Technical details
BR03-92 Horograph
Movement: calibre BR-CAL.302. Mechanical automatic.
Functions: hours, minutes, seconds and date.
Case: 42 mm diameter. Bead blasted steel case
Crystal: anti-reflective sapphire.
Water-resistance: 100 metres.
Dial: black matte. Indices and hands covered with Superluminova®.
Straps: black rubber and ultra-resistant black synthetic fabric.
Buckle: pin. Bead blasted stainless steel.

BR03-92 Horolum
Movement: calibre BR-CAL.302. Mechanical automatic
Functions: hours, minutes, seconds and date
Case: 42 mm diameter. Bead blasted steel case
Crystal: anti-reflective sapphire.
Water-resistance: 100 metres.
Dial: two overlapping inserts. Grey upper plate, cut away around the numerals and indexes, revealing the Superluminova® C3 coating covering the lower plate. Hands covered with Superluminova® C3.
Straps: grey-green calfskin and ultra-resistant black synthetic fabric
Buckle: pin. Bead blasted stainless steel.

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