Thursday, February 23, 2017

Tag Heuer Appoints José María “Pechito” López as the New Friend of the Brand

TAG Heuer is introducing a new friend of the brand: The acclaimed pilot José María“Pechito”López. TAG Heuer has a long-standing history in motor racing through its ties with the Juan Manuel Fangio Foundation. Now, the Swiss brand incorporates López, with whom it shall share the racing thrill and TAG Heuer’s spirit: #DontCrackUnderPressure. Lopez thus becomes another Argentinean driver to join the group of TAG Heuer friends in this industry.
Following this alliance, “Pechito”López – the driver from Córdoba province who thanks to his truly competitive spirit became a triple-world champion (winning the FIA WTCC (World Touring Car Championship) in 2014, 2015 and 2016) – will from now on wear the exclusive TAG Heuer watches on his wrist, and the brand logo on his helmet, while pushing the limits by undertaking a new professional challenge: The 2017 FIA World Endurance Championship and the FIA Formula E Championship, of which TAG Heuer is Founding Partner and Official Timekeeper.

Several activities featuring both TAG Heuer and Pechito López against the backdrop of the ePrix- Buenos Aires, the third race of the 2016/17 FIA Formula E Championship to be held in this City on Saturday 18 February, will crown this new sponsorship.

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