Sunday, April 2, 2017

ANICORN The Trio of Time (TTT) “Hidden Time”

Hong Kong based independent watchmaker and design studio Anicorn presents “The Trio of Time,” the first leg of artist collaboration in an effort to bring together international perspectives on time. The project comes after the company’s two successful Kickstarter campaigns for the Series 000 and Series K452 watches.
The Trio of Time (TTT) will follow the Anicorn founders as they travel to new cities and join forces with prominent designers to create new timepieces. Each watch will feature a unique design that represents the designer’s view on passing time, opening up a world where time is interpreted in a different way depending on a particular city, culture, and design method. Each of these collaborations will attempt to simultaneously bring together and expand the world of wristwatches, and the new creations will be launched each year as a Kickstarter campaign.
The first TTT adventure brings Anicorn founders Joe Kwan and Chris Chan to Seoul, Korea, to work with Jiwoong Jung for “Hidden Time,” a timepiece by the designer. Jung’s previous product design work has been featured in the 2012 and 2014 Maison & Objet Paris exhibitions, among others, and international design publications.
In exchange for donations on Kickstarter, backers will be able to own Hidden Time for the super early bird price of $129 USD. The watch’s design features a rotating circular gradient, which serves as the hour hand; as time passes, the gradient turns to reveal the white hour numerals printed on the glass above. Each hour appears as the dark end of the design passes under it, and slowly disappears as the gradient rotates back to white.
Anicorn will offer the watch to backers in three editions: black, rose gold and silver. Customizable leather watch straps are available in midnight, coffee and white, utilizing Anicorn’s smart docking system to interchange between styles. Each watch is unisex and features a simple typeface from Dinamo Typefaces, Favorit. The watch is driven by a Swiss Ronda Caliber 515 Quartz Movement, a high grade and reliable jeweled model that allows for smooth spinning with great accuracy.
Technical details
Movement: Swiss Ronda Caliber 515 Quartz Movement
Battery life: Around 45 months, featuring a power saving mechanism with pulled out stem: reduction of energy consumption is approximately 70%.
Housing: 316L Stainless steel, Ø 1.54 in (39mm), height 3.43in (8.7mm), back & screws, PVD plating
Glass: K1 Mineral + Sapphire Coating + Anti-reflection Coating.
Water resistance: 50 meters (5ATM).
Strap: Genuine leather + Stainless steel buckle with Smart docking system.

Kickstarter Link:

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