Tuesday, April 25, 2017

Movado Edge™ Edition 2017

Movado launched the Movado Edge collection, developed in collaboration with world-renowned industrial designer Yves Behar and his design firm fuseproject, in 2015. Uniting the talents of two of the most important industrial designers of the last 70 years, Nathan George Horwitt and Yves Béhar, Movado brought a dynamic new level of design innovation and sophistication to the legendary Museum Dial.

“We do not know time as a number sequence, but by the position of the sun as the earth rotates,” said Horwitt. In 1947, he conceived the iconic Museum Watch – its dial defined by a single gold dot at 12 symbolizing the sun at high noon, with the simple moving hands suggesting the earth’s rotation. Regarded today as an icon of mid-twentieth century Modernism, the Museum Dial remains one of the most recognized and acclaimed watch dial designs of all time.

Movado Edge reinterprets the clean, minimalistic aesthetic of the legendary Museum Dial with stunning new shape and texture. The signature dot rises from the dial’s deeply concave, sandblasted surface. Sculpted linear peaks around the dial’s edge suggest the sun’s rays, while subtly marking the minutes.

The Edge launch collection included men’s, women’s and chronograph models on stainless steel link bracelets with push-button deployment clasps, and black leather or silicone straps with polished stainless steel buckles. Many styles featured an exciting touch of unexpected color on the dial.

Now for 2017, Movado adds four new men’s 2-hand models to the transformative Edge collection. Each features a round 40 mm case, 8.50 mm deep, crafted in solid stainless steel, or coffee-colored or black ion-plated steel. Topped by a flat sapphire crystal, the concave sandblasted aluminum dials with signature ray-textured edge are detailed by a raised polished tonal dot at 12 o’clock, a matte-finish hour hand and glossy minute hand.
Cool and modern, the stainless steel model with tube-style lugs features a sandblasted silver-toned dial with polished silver-toned dot and matte/polished steel hands. The free-falling double-faced cognac calfskin leather strap imparts the look and feel of a contemporary dress watch. It secures to the wrist with a polished steel classic tongue buckle. 
Dark and distinctive, the black ion-plated model with polished tube-style lugs creates tone-on-tone mystery with a sandblasted black dial detailed by a polished black dot. A matte hour hand and polished minute hand in stainless steel lend startling contrast to the darkened landscape. A black ion-plated steel classic tongue buckle comfortably secures the black free-falling double-faced calfskin leather strap to the wrist.
Entirely unexpected, the third new model captures attention with its sandblasted green dial detailed by a polished tonal dot, matte-finished bright orange hour hand and glossy black minute hand. The integrated matte black silicone strap is finished with a classic tongue buckle in black ion-plated steel.
A sophisticated palette of muted tones imparts a modern look to the fourth new model. A warm coffee-colored ion-plated steel case frames the soft purple dial with polished tonal dot, matte light purple hour hand and glossy black minute hand. Conforming and comfortable, the integrated smoky purple silicone strap secures with a coffee-colored ion-plated steel classic tongue buckle. 

Futuristic in look and feel, these newest additions to the transformative Edge collection reflect Movado’s unique vision – a 21st century collaboration of fine Swiss watchmaking and design-focused imagination.  Water resistant to 3 ATM / 30 meters. 

Technical details
Movement
Fine Swiss quartz movement Ronda 772

Dial
Concave sandblasted aluminum with ray-textured edge and matching raised, polished tonal dot: silver-toned or black with matte stainless steel hour hand/polished stainless steel minute hand; or green with matte bright orange hour hand/glossy black minute hand; or soft purple with matte light purple hour hand/glossy black minute hand.  

Case
Round solid stainless steel or black ion-plated steel with polished tube style lugs and polished bezel, or coffee-colored or black ion-plated stainless steel with polished bezel, 8.50 mm deep
Scratch-resistant flat sapphire crystal
Water resistant to 3 ATM / 30 meters
Size: Men’s (40 mm)

Strap
With polished stainless steel or ion-plated steel classic tongue buckles: Free-falling double-faced calfskin in cognac with steel buckle, or black with black buckle; or integrated silicone in black with black buckle, or smoky purple with coffee-colored buckle

No comments:

Post a Comment

Search This Blog

Popular Posts