Monday, May 15, 2017

Swiss Cheese Watch Created by H. Moser & Cie. Sells for a Record Price in Support of Traditional Swiss Watchmaking

As a committed traditional watch manufacture aiming to preserve the rich tradition of Switzerland’s horology industry, H. Moser & Cie. has made a long-term commitment to supporting and preserving mechanical watchmaking and its associated professions. On May 15th, Christie’s auctioned the first two pieces selected as part of this initiative: the Swiss Mad Watch, 100% Swiss, with a case made from cheese, and the prototype of the Swiss Alp Watch, the proud antithesis of the smartwatch.

More than simply watches, the two pieces sold by world-leading auction house Christie’s in Geneva on May 15th have a symbolic role. Created by H. Moser & Cie., one in response to the wave of smartwatches, and the other in mockery of a Swiss Made label lacking rigour, these one-off pieces have achieved iconic status, helping bring greater transparency to the debates surrounding these hot topics.
Christie’s lot 116 – Swiss Mad Watch, reference 8327-1400, case made from Swiss cheese, red fumé dial, Swiss cowhide leather strap, unique piece and Swiss Alp Watch, reference 5324-0200, original prototype in rhodium-plated brass, signature fumé dial, kudu leather strap
Included in the catalogue of rare watches, the Swiss Alp Watch and Swiss Mad Watch were sold as a single lot by Christie’s. This was an opportunity not to be missed by collectors, who ensured the bids came thick and fast. The final amount realised as the hammer fell was 100,000 CHF. The proceeds from this sale will be donated to the Fondation pour la Culture Horlogère Suisse (Foundation for Swiss Watchmaking Culture), helping it to achieve its two objectives: to support apprenticeships in the watchmaking professions and to safeguard expertise in the related watchmaking arts and crafts.

With the support of Christie’s, a model from the H. Moser & Cie. Swiss Watch series will be sold each year at auction, with the profits donated to the Fondation pour la Culture Horlogère Suisse. The next piece will be unveiled to coincide with SIHH 2018.

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