Thursday, June 1, 2017

TAG Heuer Announces Angelababy as its New Brand Ambassador

Angelababy (Yang Ying), a Chinese superstar of extraordinary personality, has officially become TAG Heuer’s new Brand Ambassador, interpreting the Swiss luxury watch brand’s spirit of #DontCrackUnderPressure in the best possible way.
As the commercial visuals Angelababy did for TAG Heuer, though a little bit fragile through the lens, wearing the TAG Heuer new Aquaracer Lady, her gaze was firm and powerful.
Debuted as a model, Angelababy worked hard to become an actress and has received wide appraise. What helped her win more awareness and acceptance was that she challenged herself and broke previous perceptions of her on TV shows.
The establishment of AB Capital also gave her another role as an investor. While in everyday life, she is a wife and a mother, meaning more responsibilities. Walking through all the roles, Angelababy continues to explore greater potential, take on challenges of unknown fields, and keep on pushing boundaries, demonstrating enormous inner power.
Aquaracer Watches - 2017
Angelababy’s Choice is the new Aquaracer watch. TAG Heuer released a brand new Aquaracer series for women in 2017, in steel with a natural mother-of-pearl dial in a semi-transparent blue or black lacquer (a first for TAG Heuer), finished with a completely steel strap with links alternating between their brushed outer and polished centre. This sports-inspired watch is in an elegant 35 mm size and water-resistant to 300 metres. Finally, for a touch of glamour, the bezel is set with 35 diamonds for a total weight of 0.59 carats.
Technical details
References   
WAY131N.BA0748: blue version, bezel set with 35 diamonds, steel bracelet
WAY131P.BA0748: black version,bezel set with 35 diamonds, steel bracelet

Movement   
Quartz with date

Case       
Diameter 35 mm – in steel
Scratch-resistant sapphire crystal with anti-reflective coating
Polished steel screw-down crown
Screw-on case back engraved with a diving suit
Water-resistance    300 metres

Bezel       
Uni-directional rotating bezel in steel
Engraved numerals, white SuperLuminova™ dot at 12 o'clock
35 diamonds for a weight of 0.59 carats

Dial       
Natural mother-of-pearl dial in blue or black lacquer – date window at 3 o'clock
Diamond or rhodium-plated, faceted, white SuperLuminova™, hand-applied indices
Rhodium-plated and faceted white SuperLuminova™ hour and minute hands
 ‘TAG Heuer’ logo and ‘AQUARACER’ inscription at 12 o'clock
‘300 METERS - 1000 ft’ inscription at 6 o'clock   

Strap   
Polished "butterfly" folding buckle with safety push-buttons

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