Monday, August 14, 2017

The Masonic Concrete Design Watch by Aggregate

United States based lifestyle brand Aggregate has launched a Kickstarter crowd funding campaign to fund the mass production of the Masonic, a concrete design. The Masonic is a unique, fresh take on a traditional timepiece; this watch is the first to utilize a traditionally industrial material in a refined way with its concrete dial and bezel. It is lightweight, water resistant, and durable for everyday wear.
Aggregate has meticulously re-imagined and re-appropriated the use of concrete with their proprietary cement blend. This watch unifies raw elements with art, fashion, and design in an expertly engineered accessory.
Designed from the ground up, the features of The Masonic complement each other for a beautiful, minimal and sophisticated look. Each component of the watch has been thoughtfully crafted to be harmonious and honest in its design.
The watch has a seamless clean case without the lugs seen in traditional two-piece strap watches. The top-grain leather strap is one piece and can be interchanged by simply removing the back of the case. A scratch-resistant sapphire crystal lens is standard on every watch produced and the custom designed crown is set at 2 o'clock to be ergonomically more comfortable. Even the hands are custom designed in stamped brass, inspired by the play on negative space from the frontal view of the San Francisco Bay Bridge.
A timepiece for any modern watch enthusiast, The Masonic is launching in four colors: Gravel Grey/Grey, Pacific Navy/Grey, Charcoal Black/Black and Oat Brown/Grey with more colors to be unlocked as different levels of funding goals are achieved, including: Bay Brown/Black, Rose Gold Grey, Rose Gold Black and possibly even a Titanium edition.
Aggregate Co-Founders, Jon Thai and Mike Yim, have extensive backgrounds in industrial design & engineering. The Masonic is the first watch under their Bay Area label.
During the Kickstarter campaign backers can pre-order the Masonic watch with discounted prices starting at $129. The product will be shipped to customers in Dec 2017 post the successful funding of the campaign.

Please visit Masonic Concrete Design Watch Kickstarter Campaign for more details.

Technical details
Dial & Bezel: Proprietary cement blend
Case: 316L certified, extra-low carbon stainless steel, highly resistant to corrosion.
Chamfer: Polished and raised laser-etched markers in stainless steel.
Buckle: A custom-designed Stainless Steel pin with a deployable buckle
Crown: Set at 2’o clock for comfort and easy time adjustment
Lens:     Genuine sapphire crystal with anti-scratch coating
Hands: Custom designed in stamped brass with PVP/IP plated and/or enamel
Movement: Japanese Citizen Miyota 203A Premium Quartz
Strap:     Genuine top-grain leather and interchangeable 
Strap Length: 240 mm
Strap Width:     20 mm
Case Diameter: 43 mm
Case Thickness: 13mm
Weight: 3.2 oz / 90.72g
Water Resistance:  3ATM/30 meters

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