Wednesday, September 27, 2017

TAG Heuer Announces Raha Moharrak, Its First Arab Friend of the Brand in the Middle East

On 20th September 2017 in Dubai, Swiss watch brand TAG Heuer hosted an exclusive event to reveal Raha Moharrak – the first Saudi lady and the youngest Arab to conquer Mount Everest and the Seven Summits – as its first Arab female friend of the brand.

This new collaboration was celebrated at the Grosvenor House, Dubai with the presence of Raha herself, Mr Philippe Roten, TAG Heuer Commercial Director, Nicolas Pic, TAG Heuer Brand Director for the Middle East.
No stranger to fame, Raha’s journey to eventually claim the title of being the youngest Arab and first ever Saudi woman to conquer Mount Everest began as a child. Forever dreaming of seeing the world and undertaking challenging adventures, her unconventional streak was apparent to all. Blessed with supportive parents who eventually encouraged her to dream big, Raha graduated with a Bachelor’s in Visual Communications from the American University of Sharjah and went on to start her career at a leading advertising agency.
Raha’s life changed the day she summited Kilimanjaro as it was this accomplishment that opened her eyes to the endless possibilities the world had to offer and the lofty heights that still remained to be scaled. The seed for the dream to conquer Everest was born then and on May 18, 2013, Raha made history by being the first Saudi woman to conquer Everest and the seven highest mountains in each continent. Her accomplishment has been remarkable in several ways and Raha is living testimony to the fact that if children are raised to be confident and curious, anything can be accomplished.
A movie feature of Raha that was filmed in Zermatt, Switzerland was also screened on the night, perfectly tying in Raha’s daring spirit with TAG Heuer’s Swiss roots and craftsmanship.

Taking the opportunity of this event, watch aficionados were also treated to a showcasing of TAG Heuer’s impressive new 2017 collection. Guests were allowed to take a look at the full redesign or its iconic Link men with an automatic Calibre 5 movement, which now sports a masterful makeover in celebration of its 30th birthday. The revamped design features a noticeably larger diameter (41mm) and an understated contemporary design, halfway between a round and cushion shape, all while retaining its signature iconic bracelet with its S-shaped links. The new Link Lady was also on display. Featuring a bracelet, which is fully integrated into the case, the bracelet still has its curved profile with even more sophisticated finishes. For the first time, this collection will be available in bright colours. A choice of a navy blue sunray finish or pink mother of pearl adds a vibrant touch to the dial.

The Autavia, the legendary driver’s chronograph from the Sixties and a beloved of collectors, is making a comeback in 2017. Modern yet faithful to its roots, the new generation Autavia channels the spirit of the golden age of motor racing. The updated edition features a larger 42 mm diameter, camel strap leather, date aperture at 6 o’clock, an Heuer-02 proprietary self-winding chronograph and has an automatic chronograph with date and power reserve of 80-hours.

In a choice of black, navy blue and cognac brown, and a new diameter of 43 mm, the famous and updated Heuer-01 Skeleton Manufacture Chronograph is available in six new references with a matching ceramic bezel. Women don’t have to feel left out at as the women’s Carrera sports a fresh new look too. With models in all black, denim blue, or a black dial with full-grain calfskin leather, and featuring a new modular construction, the latest Carreras are for an active new generation of ladies.

TAG Heuer has also paid tribute to the talent and panache of Ayrton Senna, considered one of the greatest drivers the world has ever seen, by crafting an exclusive collection of three limited-edition watches. With an imposing 45 mm case, the Carrera Heuer-01 chronograph in black brushed steel with touches of red houses the skeleton dial and sapphire case back resulting in a manufacture movement to be admired. The other pieces in the series are two Formula 1 models, one of which is the chronograph version, TAG Heuer’s archetypal “motor racing” model. Both watches are 43 mm in diameter and black, highlighted with red tones in the ultimate nod to the spirit of high speed racing.

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