Friday, October 6, 2017

The 4D Concrete Watch Automatic by 22 Design Studio

The brand new 4D Concrete Watch Automatic from Taiwan based 22 Design Studio takes inspiration from contemporary design and modern urban architecture. In 2015, a quartz model of the 4D Concrete watch was launched through a Kickstarter campaign and this year the watch brand presents an automatic version.
Featuring a 4 dimensional concrete dial, the concept for 4D Concrete Watch Automatic originates from contemporary architecture.  Created by pouring the special 22™ concrete mix into the spiral mold and allowing it to cure for 14 days, each individual dial sets in a different manner to form a staircase upon which each step represents one hour.
The dial also features a unique date window, which takes the form of an atrium, connects the space above and below the dial. It offers a peek into the movement’s mechanics, while an enlarged window offers space to reflect on yesterday and anticipate tomorrow.
Another highlight of the watch is its innovative suspended hands. 0.2mm stainless steel hands are bent twice at a 90° angle to suspend above the dial. These three hands, wandering within a 2.6mm height, are a 22 ™ innovative and experimental design.
The 4D Concrete Watch Automatic is equipped with a Swiss-made Sellita SW200 movement, widely adopted by world-leading watch brands, is economical and sturdy, providing a power reserve of 38 hours.
The 4D Concrete Watch Automatic is available in brass and stainless steel versions. The case measures 45mm diameter and fitted with Sapphire crystal glass and exhibition back. In terms of dial design, the brand offers two models: Signature & Minimal.
The Signature model (Price starts at $ 774.00) features concrete dial with minute scale and metal date window with magnifying lens. The Minimal model (Price starts at $ 684.00) features minimal concrete dial with concrete date window. Each timepiece is accompanied with a 22 mm hand-stitched Italian veg tanned leather strap.
In January 2017, a preliminary crowd-funding campaign for 4D Concrete Watch Automatic took place in Taiwan and raised over USD $400,000. Now the brand is launching a Kickstarter campaign this year to introduce the 4D Concrete Watch Automatic to global market.

Please stay tuned for updates

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