On 13 Dec 2017, Swiss watchmaking brand Longines officially inaugurated its first Corporate Boutique in Switzerland, at a ceremony attended by Walter von Känel, President of Longines, and Giulia Steingruber, Ambassador of Elegance. Guests were able to discover this exceptional new setting, located in the Bürgenstock hotel complex, overlooking Lake Lucerne. This complex perfectly meets the requirements of elegance and tradition, values that are both dear to the brand.
This new Boutique represents a modern interpretation of the brand’s traditional values and 185 years of craftsmanship. With each new boutique opening, Longines takes the opportunity to show different facets of its passion for elegance and constant innovation.